Peet's Coffee (Peet's Coffee) will officially cease operations at its first Guangzhou store in Tianhe City on March 31, marking the second popular outlet the brand has closed within a month. Following the closure of its Hangzhou West Lake location, the successive shutdowns of two outlets in prime locations have drawn market attention. This article will delve into the possible reasons behind Peet's Coffee's store adjustments, including challenges posed by high rents, table turnover issues, as well as the brand’s business strategy and future layout under a premium positioning. [more…]

Can coffee grounds be directly thrown into a pot to boil? A brand conducted tests using three different roast levels of coffee beans to explore the feasibility and key parameters of pot-boiled coffee. From the full-bodied Brazilian Red Bourbon to the floral washed Peruvian Geisha, the team adjusted the coffee-to-water ratio, grind size, and boiling time, observing TDS values and flavor differences to help you master pot-brewing techniques and avoid over-extraction and off-flavor pitfalls. [more…]

On hot summer days, iced pour over has become the go-to choice for many coffee enthusiasts. However, directly applying hot pour over methods can often result in coffee that tastes as weak as water. This article uses a medium-light roasted Ethiopian Kafa Forest bean as an example, testing four practical cooling extraction methods—including high concentration & high extraction, ice-chasing flush, stirring, and ice bath cooling. It details the parameters, step-by-step operations, and flavor differences of each technique to help you find the iced coffee method that suits you best. [more…]

A milk tea shop in Qingdao, Shandong, launched a creative beverage based on clam broth, which looks like lemonade but is decorated with clam shells, quickly sparking heated discussion online. Can this clam milk tea truly deliver the umami of seafood? How is food safety ensured? This article delves into the R&D background, flavor profile, consumer acceptance, and potential issues of this unique drink. [more…]

The Snoopy-themed cocoa latte and frappuccino launched by Starbucks in collaboration with the Peanuts comic series attracted numerous fans due to the official image showing a cute chocolate Snoopy “popping out” from the whipped cream topping. However, upon pickup, customers found Snoopy provided as a separate package, requiring them to place it themselves — sparking considerable controversy. Was this an issue with brand standards or customer experience? This article delves into the reasons behind and solutions for this “decoration dispute.” [more…]

Weight-loss coffee products that promise rapid slimming are flooding the market, attracting numerous consumers seeking to lose weight. However, the hidden health risks cannot be ignored. A CCTV investigation revealed that several popular weight-loss coffees illegally contain the banned drug sibutramine, which may lead to cardiovascular and cerebrovascular diseases with long-term consumption. This article delves into the full story of the incident—from consumer victim experiences and the police’s investigative process to expert health warnings—to help you avoid the traps of illegal weight-loss products. [more…]

Manner Coffee’s “bring your own cup and get 5 yuan off” policy encourages customers to reduce the use of single-use cups. However, when a customer tried to use an emptied orange peel as a container, they were denied the discount because it didn’t meet the store’s requirements. This controversy has sparked public discussion on the boundaries of eco-friendly reusable cups: what kind of containers actually qualify? This article will clarify the actual requirements of Manner’s bring-your-own-cup policy and provide practical advice to help customers enjoy the discount while also [more…]

A Shanghai consumer discovered an intact plastic bag in their drink, sparking a food safety storm in the tea beverage industry. The involved Jasmine Nai Bai store lacked surveillance footage to reconstruct the event. This article provides a detailed breakdown of the incident, industry-speculated causes, and supplements the standard procedures for tea beverage preparation along with key measures to prevent foreign object contamination, helping readers understand the details behind beverage safety. [more…]

Guming recently launched a light-body fruit and vegetable americano that combines freshly squeezed juices such as kale, apple, and pineapple with espresso to create a beverage option that is both healthy and energizing. However, this unconventional combination has sparked polarized reviews among consumers, with everything from changes in appearance to flavor presentation becoming hot topics of discussion. This article provides a detailed analysis of the product formula and market response, along with actual tasting observations, to help coffee and health beverage enthusiasts gain a more comprehensive understanding of this new drink. [more…]

Recently, Chagee faced a wave of online boycotts in Vietnam and Malaysia after a nine-dash line map background appeared in its app, leading to damage to the brand’s image in those regions and operational challenges for its stores. This article provides an in-depth analysis of the development of the incident, differences in public reactions across locations, and the actual impact on both physical stores and delivery services, helping readers understand the importance of localized communication for multinational brands. [more…]

Recently, the limited-edition takeaway cups launched by Luckin Coffee in its collaboration campaign have sparked considerable discussion on social media platforms. Many customers reported that although they purchased the cups after seeing promotions during livestreams, they only received regular cold drink cups when picking up their orders in-store. Some were even unable to get the limited-edition cups due to plastic restriction policies. This article provides an in-depth analysis of the promotional discrepancies, regional limitations, and store execution issues behind this event, aiming to help readers understand how to avoid similar situations and adopt more precise consumer strategies. [more…]

Want to make your pour over coffee taste sweeter? The "High-Temp Fast-Fine-Large" four-step extraction method—using high water temperature, fast extraction, fine grind size, and large water flow—can bring out the coffee’s sweetness and balanced acidity-sweetness in a short time. It's especially suitable for medium to light roasted Arabica beans. This article delves into the principles behind this method, provides practical operational details, and recommends several high-cost-performance, flavor-highlighting beans to help you easily brew pour over coffee with rich sweetness. [more…]

Although matcha and coffee are different types of beverages, traditional matcha whisking techniques can also bring a fresh flavor experience to coffee. This article delves into the historical origins of matcha, the core spirit of the matcha whisking culture, and provides a detailed breakdown of the precise brewing steps and temperature control for traditional matcha. It not only helps you understand the essence of matcha but also explores how to flexibly apply these techniques to coffee preparation, expanding inspiration and possibilities in beverage creativity. [more…]

Fragrant Drifting's physical tea shop in Chengdu's Chunxi Road, featuring the 'Tea-Making Boys' as its highlight, has attracted a large influx of consumers. However, apart from the buzz generated by the high颜值 (good-looking) staff, the way drinks are prepared, the speed of service, and hygiene details at the counter have also raised questions among many customers. This article delves into the actual operations behind this marketing campaign and real customer feedback, helping readers understand the balance between the quality of freshly made beverages and the service experience. [more…]

Tea Boutique partnered with singer Huang Zitao to launch fresh fruit drinks and limited-edition merchandise. However, system crashes, forced order cancellations, and insufficient merchandise stock sparked consumer dissatisfaction. This article details the sequence of events, on-site conditions at stores, and official remedial measures to help readers understand potential issues and precautions when fans rush to purchase limited items. [more…]

A "Tea Queen Fresh Brew" hoarding has appeared on the streets of Shanghai, sparking public speculation about whether霸王茶姬 is venturing into the coffee industry. In fact, this is a new sub-brand under the brand that focuses on "concentrated tea," using high-temperature, high-pressure technology similar to that of coffee machines to extract concentrated tea liquid. This article delves into the product’s production principles, market positioning, and potential impact on the ready-to-drink beverage landscape, taking you behind the scenes of this emerging tea brewing technology. [more…]

Starbucks has launched its first-ever collaboration with the classic comic character Snoopy in mainland China. However, the event was abruptly brought forward, leading to chaotic distribution of the limited-edition packaging materials and triggering strong feedback from consumers. This article delves into the full story of the incident, unveils the execution details behind the brand campaign, and offers practical advice and precautions for consumers looking to participate in such collaborations. [more…]

Want to enjoy the unique flavor of cold drip coffee at home but find professional equipment too expensive and complicated to use? In fact, with just a filter cup, filter paper, and ice cubes, you can easily make it. This article explains in detail a simple method without a cold drip maker—from tool selection and grind adjustment to key steps—breaking everything down and pointing out common mistakes. It teaches you how to make cold drip coffee nearly on par with professional shops using basic tools, making it suitable for beginners and advanced enthusiasts alike. [more…]

Have you ever wondered why the term “mocha” appears in coffee beans, coffee equipment, and beverages alike? This article takes you through the historical background of Yemen’s Mocha Port to deconstruct the origins of Mocha coffee beans, the formation of modern mocha coffee, and the true reason behind the naming of the moka pot. It helps clarify the differences and connections among the three, while also providing practical advice on selection and brewing. [more…]

When the Nezha 2 collaboration met with massive subsidies from JD Instant Delivery, Cotti Coffee stores were thrown into unprecedented chaos. This article delves into the operational shortcomings behind the order surge—from staffing to supply preparation—and reveals key missteps by chain brands in handling sudden traffic spikes, along with practical emergency management tips for stores. [more…]