Introduction:ChaBaiDao collaborated with singer Huang Zitao to launch fresh fruit beverages and limited-edition merchandise, but system crashes, forced order cancellations, and insufficient merchandise inventory led to customer dissatisfaction. This article details the incident, on-site conditions at stores, and official remedial measures to help readers understand potential issues and precautions when fans rush to purchase.
Recently, ChaBaiDao announced that singer Huang Zitao would serve as the ambassador for its lifestyle brand, simultaneously rolling out a series of freshly made fruit beverages and co-branded limited merchandise. The campaign included multiple new drinks along with merchandise items such as smiley face bags, frisbees, and stickers, attracting many fans to rush to buy. However, after the campaign went live, the system frequently experienced issues, including forced order cancellations, system crashes that prevented any operations, and insufficient stock of merchandise, sparking considerable frustration among consumers.
It is understood that many fans had been waiting through the mini-program and third-party platforms well before the event started, immediately snatching up items once sales began. Yet, some customers who completed their orders received notifications that their orders had been cancelled; when they tried to repurchase, the system crashed again, becoming unresponsive. Additionally, some customers reported being informed by stores that the merchandise was sold out and refunds needed to be negotiated. Even those who queued in person at the stores mentioned waiting over an hour, only to receive beverages without any merchandise.
These situations left fans greatly disappointed, with many expressing their grievances on social platforms, with some even questioning whether the limited merchandise had been “pre-reserved” for employees. However, the first to speak out about the situation were not ChaBaiDao staff, but customers who had visited the stores. Eyewitnesses noted that shortly after the event launched, a massive influx of orders poured in, prompting store staff to urgently shut down the ordering system, remove sold-out meal sets, and manually cross-check inventory with orders before contacting users by phone to arrange refunds.
On-site employees had to call and apologize while quickly preparing drinks under constant customer pressure, and some even had to endure intense emotions from certain customers. Many believe that ChaBaiDao’s frontline staff are also victims of this chaos and have called on the public not to vent their frustrations on diligent employees.
In the comments section, some ChaBaiDao employees also shared their experiences, stating that due to the enthusiastic fan response, a huge number of orders flooded in right at the start, causing the system to crash temporarily. Even though specified meal sets that were already sold out at stores still appeared on the menu, further leading to customer misunderstandings and subsequent cancellation issues. Although employees took immediate measures to respond and negotiated refunds with users, it was still hard to avoid leaving many customers disappointed.
The employees also added that the number of merchandise items allocated by the brand to each store was inherently limited, making it difficult to meet the demands of a large number of consumers. As for the online speculation about “pre-reserved” items, they believe these are only isolated cases and do not represent the majority of staff who followed proper procedures. They understand fans’ desire to collect merchandise but also hope the public can empathize with the actual conditions faced by the stores.
In response to the chaos caused by this collaboration campaign, ChaBaiDao’s official team issued a statement that same evening, apologizing for not meeting fans’ expectations and stating that “they are stepping up communication regarding restocking.” They promised to relist the limited-edition merchandise that customers failed to purchase, in order to make up for the service shortcomings this time.
The above content is compiled by CoffeeHunters, a coffee news website.
