Since the start of this summer, many parts of the world have experienced sustained high temperatures, and abnormal rises in sea temperatures have posed severe challenges to crops. From Vietnam to Brazil, multiple major coffee-producing regions have reported consecutive yield reductions, leading to tighter global market supplies and rising coffee prices. However, amid the widespread gloom, Colombia has delivered impressive production results. This article delves into the impact on each major producing region and future price trends, helping you stay up-to-date with the latest market developments. [more…]

Luckin Coffee collaborated with the classic animated film “Havoc in Heaven” to launch an Olympic-themed limited-edition peripheral collection. While it initially sparked strong consumer enthusiasm, the subsequently released gold-foil postcards failed to maintain the same momentum. Staff at multiple locations reported that actual distribution of the postcards was relatively low, and consumers questioned their cost-performance value. This article delves into the market response to this collaboration, explores the gap between the design of the peripheral products and consumer expectations, and compares it with previous successful collaborative cases to provide insights for future co-branding marketing strategies. [more…]

Starbucks Japan has admitted that from September 2014 to January 2024, due to a flaw in the cash register system settings, the actual selling price of 164 types of coffee beans was higher than the marked price, resulting in a cumulative overcharge of 124,000 Japanese yen over ten years. This incident involved a total of 5,896 bags of coffee beans. The company has now fixed the system and is offering three refund options. This article provides a detailed explanation of the incident’s background, the range of affected products, specifics of the refund process, and an analysis of public opinion on the compensation method — helping you understand how to apply for a refund. [more…]

On hot summer days, when drinking iced coffee, do you often worry that melting ice cubes will dilute the flavor? Many coffee enthusiasts turn to stainless steel ice cubes for cooling, but can these metal ice pellets really perfectly replace traditional ice cubes? This article compares the differences between stainless steel ice cubes and homemade ice cubes in terms of cooling speed, flavor retention, and practicality through real-world testing, and also provides tips on mixing ice cubes for iced pour over, helping you find the best solution tailored to your preferred flavor. [more…]

As the world’s largest coffee producer, Brazil has entered the mid-stage of this year’s coffee harvest season, with picking progress surpassing the five-year average. However, extreme weather conditions—marked by high temperatures and severe drought—are posing serious challenges to production. This article provides an in-depth analysis of the distribution of drought across Brazil’s key coffee-growing regions, the reasons behind the decline in yield per hectare, the latest fluctuations in global Robusta and Arabica bean prices, and explores the potential further impacts of the upcoming La Niña phenomenon. It aims to help readers grasp market trends and the pulse of coffee bean prices. [more…]

The Western Valley region is one of Costa Rica’s three premier coffee-growing areas, where cool climates and high altitudes nurture a variety of specialty coffees. This article delves into the region’s geographical advantages, the evolution of coffee cultivation, and the planting strategies and COE competition achievements of representative farms such as Finca Bella Vista, helping coffee enthusiasts understand the exquisite craftsmanship and flavor potential behind them. [more…]

Recently, several coffee business owners in Guangdong have fallen prey to scams disguised as group orders. Criminals posing as schools or corporate entities lure shop owners with promises of large coffee purchases, then ask them to procure high-end gifts on their behalf. This leads to significant financial losses after payments are made. This article delves into the latest scam tactics, highlights key identification points, and offers preventive advice to help businesses avoid these meticulously crafted group-buying traps. [more…]

Luckin Coffee has recently made headlines multiple times due to interview controversies, including job seekers being unfairly labeled with negative traits such as 'timid' and 'weak,' as well as a 26-year-old woman being rejected due to her age. These incidents have drawn attention to inconsistencies in recruitment standards between its directly operated and franchised stores, and have also prompted job seekers to reflect on how to respond to corporate screening processes. [more…]

Many people choose pre-ground coffee for its convenience, but do you know how quickly the flavor of ground coffee deteriorates after grinding? This article delves into the advantages of pre-ground coffee, how to store it, and key pour over considerations—from ensuring even stirring to proper sealing—to help you enjoy a rich cup of coffee at its peak flavor. [more…]

Freshly roasted coffee beans are full of carbon dioxide, which can negatively affect flavor release if brewed right away. This article delves into the science and practical differences between resting and degassing, helping you understand the required degassing time for different roast levels. It also offers professional advice to help you grasp the optimal drinking window. Whether you're brewing pour over or espresso, the correct resting and degassing steps can significantly enhance your coffee's performance. [more…]

On scorching summer days, many customers walking into Luckin Coffee feel as if they’ve stepped into an ice cellar, as the stores’ air conditioning is often set to an extremely low temperature of 16°C, sparking widespread discussion. This article delves into the reasons behind the overly chilly air conditioning from the perspective of actual customer experiences, combined with the operational background of staff and the characteristics of store spaces. It also provides practical tips and suggestions for consumers picking up orders during the summer, ensuring you can enjoy your coffee while staying comfortable. [more…]

The international coffee chain Starbucks recently filed a lawsuit against a New York-based cannabis sales company, Starbuds Flowers, for trademark and copyright infringement. The suit alleges that the company maliciously imitated Starbucks' iconic mermaid logo and used the brand's reputation to mislead consumers. This article provides an in-depth analysis of the similarities and differences between the two logos, details of the legal proceedings, and how Starbucks protects its intellectual property, helping readers understand common tactics in trademark infringement and how to guard against them. [more…]

The Bugisu region in Uganda is renowned for its high altitudes and volcanic soils, making it one of the country’s prime golden zones dedicated to specialty Arabica coffee. This article delves into how Mount Elgon gives rise to uniquely flavored coffee beans, covering everything from coffee varieties and processing methods to regional climate conditions. Gain essential knowledge for selecting and brewing, and learn about the evolution of Uganda’s coffee industry. [more…]

As one of the world’s major producers of Robusta coffee, Indonesia has sent out unexpected signals for both production and export volumes in the 2024/25 season. This article delves into how natural disasters and shifting climate patterns have impacted harvests in key growing regions, explores the underlying reasons behind the drop in export figures, and interprets how shifts in market supply and demand may drive price increases. It also provides an introductory overview of the flavor profile of Indonesian Robusta. [more…]

Have you ever seen bean varieties like 74110, SL34, F1, or H1 on coffee packaging or competition lists? Though they may not be as well-known as Typica or Geisha, these codes conceal key technologies and history in coffee breeding. This article delves into the origins of these mysterious codes—from the development of disease-resistant varieties in Ethiopia, to the classic selections made at Kenya’s SCOTT laboratory, to breakthroughs in the F1 hybridization programs of the Americas—and helps you understand how they... [more…]

Do you often encounter overly sharp acidity or a harsh taste when brewing pour over coffee at home? While you may enjoy balanced and smooth coffee at cafés, your own brews at home always end up unpleasantly sour? This article delves into the reasons behind that sharp acidity in pour over coffee, and provides practical and easy-to-understand adjustment techniques focusing on three key parameters: brew ratio, extraction time, and water temperature. Help yourself gradually master extraction balance and brew coffee with a harmonious mix of acidity, sweetness, and bitterness that’s smooth on the palate. [more…]

When using the V60 for pour over coffee, many beginners tend to stick with a fixed coffee dosage without realizing the limitations of the dripper model in terms of how much coffee it can handle. There are two common sizes of the V60 dripper: 01 and 02. They are designed differently and have noticeably different suitable ranges for coffee dosage. If you put too much coffee into the smaller 01 dripper, it not only affects the efficiency of extraction but may also significantly diminish the aroma and complexity you were expecting. This article explains in detail the differences between the two drippers, as well as the relationship between dosage and flavor. [more…]

Latte coffee has long consistently ranked at the top of global café order charts, captivating people with its perfect balance of richness and creaminess. This article delves into the unique flavor profile of the latte, the core reasons behind its enduring popularity in markets worldwide, and traces the origin story of latte art. By analyzing the evolution and preparation details of this classic beverage, it helps readers more fully appreciate the craftsmanship and cultural significance behind every cup of latte. [more…]

When baristas attempt to break away from traditional latte art designs and create unconventional creations such as memorial flower tickets or Guangdong province insects, they often spark heated discussions. While these works may have strong visual impact, they are not necessarily suitable for serving to customers. This article delves into the boundaries of latte art creativity, analyzing which patterns can enhance the coffee experience and which might backfire, while also offering practical advice to help baristas balance creativity with practicality. [more…]

The newly launched woven tote from the coffee chain brand MStand has unexpectedly gone viral due to its resemblance to a traditional basket, with many moms even using it as a grocery bag. In addition to sharing netizens’ fun takes on this merchandise, this article also conducts real-world tests on the capacity and material characteristics of three woven tote styles, and provides practical usage tips to help readers decide whether it’s worth purchasing. [more…]