As Mayday’s Ashin and Ayal Komod’s stayreal fashion brand art exhibition sparked a check-in craze in Shanghai, the neighboring Starbucks unexpectedly became the center of attention thanks to its staff's creative fan support. From Mayday lyrics signs to fun takeout services, how did these employees use a cup of coffee to spark laughter among fans? This article takes you behind the scenes to reveal the warm interactions and the clever service ideas that had fans cheering “so good”! [more…]

Luckin Coffee’s new Fair Isle Latte combines espresso with Ceylon black tea, and has garnered widespread attention from tea-coffee enthusiasts since its launch. However, its strong energizing effect has sparked polarized feedback. Some consumers report difficulty sleeping or even physical discomfort, while others feel the energizing effect is not as expected. This article delves into the interaction between caffeine and tea polyphenols, explores how different individuals react to this beverage, and offers practical drinking suggestions. [more…]

Colombia’s coffee industry has recently been hit by extreme weather. Torrential rains have caused disasters in multiple areas including the capital Bogotá and the Antioquia province, even triggering volcanic activity and disrupting the coffee fruiting period. This article provides an in-depth analysis of the actual impact of the disaster on production, harvesting, and exports, and interprets the market anxiety behind the soaring C-type coffee futures in the United States, helping readers stay updated on the latest developments in the global coffee supply chain. [more…]

Kenyan coffee is renowned for its bright acidity and complex layers, characteristics shaped by both classic varieties such as SL28 and SL34 and scientifically developed new breeds. This article delves into the genetic origins, cultivation adaptability, and flavor profiles of the traditional elite SL series, the disease-resistant Ruiru 11, and Batian, helping coffee enthusiasts and professionals understand how variety influences cupping performance. [more…]

International fast fashion brand ZARA is set to open a new Asia-Pacific flagship store in Nanjing Xinjiekou, spanning over 2,500 square meters, and will introduce a coffee concept inside the store for the first time. This new move is not an isolated case—luxury brands such as Tiffany, Gucci, and Louis Vuitton have also increasingly integrated coffee into their retail spaces in recent years, aiming to deepen consumer engagement through immersive experiences. This article takes an in-depth look at ZARA’s coffee [more…]

Ever wondered why Indonesian Mandheling pour over coffee always carries that unique herbal and spicy note? The secret lies in the region's distinctive wet-hulling processing method. This article takes an in-depth look at how, in Sumatra’s high-humidity environment, steps such as pulp removal, short fermentation, hull-on drying, parchment removal, and re-drying impart regional characteristics like submerged wood, grass jelly, and spices to the beans. It also explains how this process affects defect rates and outlines key quality control points—offering pour over enthusiasts eager to explore Indonesian beans a more comprehensive understanding. [more…]

Whether a pour over coffee tastes good depends on whether the extraction is just right. This article will start from actual flavor performance to teach you how to determine if the coffee is over-extracted or under-extracted based on the order in which acidity, sweetness, and bitterness are presented. We’ve also compiled common causes of mistakes, such as improper water temperature settings, mismatched grind sizes, and deviations in pouring and brewing times, and provided intuitive adjustment suggestions to help you get closer to ideal extraction with every pour over, consistently serving up a balanced and layered cup. [more…]

In 2024, micro-dramas have become a new battlefield for brand marketing. By leveraging the time-travel story of the Ming Dynasty traveler Xu Xiake, Ba Wang Tea Ji successfully integrated tea drinks, culture, and short-form drama creativity, sparking widespread discussion. This article delves into the plot design, marketing strategy, and performance data of the micro-drama, showing how a new tea drink brand can enhance brand visibility and user resonance through cultural storytelling. [more…]

With the rising demand for healthy beverages, tea brands have been launching a variety of fruit and vegetable tea series. Recently, TeaBay introduced its "Super Veggie" series in 14 cities, among which the "Detox Wheatgrass" drink has stirred discussion due to its use of fresh wheatgrass. This article takes an in-depth look at the unique ingredients of this beverage, market reactions, as well as food safety concerns raised by consumers—helping readers understand the trends and considerations behind fruit and vegetable teas. [more…]

The Chaka lot from Ethiopia’s Gesha Village Estate is a top choice for many coffee enthusiasts looking to experience the flavor of Gesha. This high-value blended bean consists of three varieties: Gesha 1931, Gori Gesha, and Yirgachebe 1974, which make up 70% of the estate’s annual production. It offers stable supply and rich layers of flavor. This article will delve into the origin of the Chaka lot, the characteristics of its varieties, and real-world brewing performance to help you better understand this classic blend from the Bensa region. [more…]

A physical altercation at a chain milk tea shop in Yuexiu District, Guangzhou, has drawn public attention. The incident reportedly began when a child took someone else’s drink without permission, escalating into a heated confrontation between the parent and the staff, even involving dangerous actions such as brandishing a knife. This article reconstructs the sequence of events based on multiple responses and on-site details, explores the communication misunderstandings and boundaries of behavior in public spaces behind the conflict, and offers readers reference for handling similar situations. [more…]

Despite challenges such as port congestion and extreme weather, Brazil’s coffee exports in October set a new monthly record, reaching 4.926 million bags. This article delves into the reasons behind Brazil’s outstanding coffee export performance, explores the actual impact of logistics bottlenecks, climate anomalies, and exchange rate fluctuations on the industry, and helps you understand the market trend that made Germany the largest importing country. [more…]

The combination of peanut butter and coffee may seem unconventional, but it has actually become a favorite choice for many coffee enthusiasts. This article delves into the brewing principles behind the peanut butter latte—from ingredient selection and the golden ratio of peanut butter to condensed milk, to the different methods for preparing hot and iced versions—gradually guiding you through mastering the key techniques. It specifically explains whether peanut butter should be mixed with milk or espresso first in order to balance both foam texture and peanut flavor, making it a practical guide for readers looking to experiment with creative coffee drinks. [more…]

With their convenience, affordability, and portability, ready-to-drink (RTD) coffees have become a daily pick-me-up choice for many office workers. Now, even North Pole Soda, a brand with nearly a century of history, is joining the fray by launching its new “Grip Café” ready-to-drink latte. This article will take an in-depth look at the features and pricing strategy of this new product, and explore how North Pole Soda aims to break through in the fiercely competitive RTD coffee market by leveraging brand nostalgia and market positioning. [more…]

As the beverage market continues to explore new directions in healthy drinks, TeaPlus has recently introduced two new plant-based tea products: “Light & Refreshing Kale” and “Detoxifying Wheatgrass.” These have sparked lively discussions among consumers. This article provides an in-depth analysis of the innovative formulations of these two new products, actual taste experiences, as well as real feedback from the market and social media, helping readers understand the trends and potential market responses of vegetable-based teas. [more…]

In the world of specialty coffee, sun-dried and washed are the two most classic processing methods. They not only influence the degree of fermentation of the coffee beans but also directly shape their unique flavor profiles. This article provides an in-depth analysis of the complete processing procedures for both, covering key steps from depulping and fermentation to drying, comparing the reasons behind their flavor formation, and offering practical methods for identifying green beans. Whether you're a beginner or an advanced enthusiast in pour over coffee, you can use these details to select and appreciate coffee more precisely. [more…]

Want to accurately gauge the roast level of coffee beans? You can’t rely solely on the naked eye to judge color depth. This article delves into the commonly used industry principles of color meter measurements, helping you understand the meaning of Agtron values (bean color), ground values, and how to assess roast uniformity using RD values (roast difference values). Whether you’re a barista, roaster, or coffee enthusiast, you’ll learn more scientific methods for evaluating roast levels and improving flavor consistency in your coffee. [more…]

Want to easily make café-quality flowing sand iced Americano at home? This guide dives into the science behind the flowing sand visual effect, teaches you three practical frothing methods using a steam wand, shaker bottle, or French press, and provides precise ratios for coffee liquid, ice, and water. Whether you're a coffee beginner or looking to level up your at-home drinks, you'll find a method that suits you—plus, we include classic espresso bean recommendations to help you craft a layered, richly textured flowing sand flavor. [more…]

The Independent Commission Against Corruption (ICAC) will launch the “1974” Café on the ground floor of its North Point headquarters on November 15. Named after the year of its establishment, the café combines history and culture to offer a unique experience. This cross-sector venture not only breaks the public’s stereotypical image of the ICAC but also showcases its core values through a thoughtfully named beverage menu. Readers will gain an in-depth understanding of the café’s origins, signature drinks, and how the ICAC uses approachable methods to connect with the public. [more…]

The recent collaboration between Luckin Coffee and the clay animation character Pingu has become a hot topic. In the early stages of the campaign, customers had to purchase premium meal combos or two new drinks to receive limited-edition merchandise, attracting many fans to rush to buy. However, after the campaign ended, the same merchandise was given away again with lower thresholds or even for free, triggering strong dissatisfaction among the first wave of buyers. This article delves into the shift in the campaign’s marketing strategy, consumer reactions, and current store inventory management to help readers [more…]