Introduction:The Independent Commission Against Corruption (ICAC) of Hong Kong is set to launch the "1974" café on the ground floor of its North Point headquarters on November 15, named after the year of its establishment. Blending history and culture, it offers a unique experience. This cross-industry venture not only breaks the public stereotype of the ICAC but also showcases its core values through a thoughtfully named beverage menu. Readers will gain an in-depth look at the café’s origins, signature drinks, and how the ICAC uses approachable methods to connect with the community.
Frequently featured in Hong Kong films and TV dramas, the Independent Commission Against Corruption (ICAC) has left a deep impression with its iconic line: “The ICAC invites you for coffee.” Now, this representative institution is venturing into the food and beverage business, officially opening the "1974" café on the ground floor of its North Point headquarters on November 15 to commemorate its founding year. Beyond providing a relaxing space, the café serves as a window for the public to learn more about the ICAC's operations up close.
As early as November 4, the ICAC launched its official account on the social media platform Xiaohongshu and released a short film titled "Coffee Years," starring renowned singer Prudence Liew. Inspired by Wong Kar-wai’s classic "In the Mood for Love," the film employs nostalgic cinematography to evoke a 1970s atmosphere. At the end, a handwritten letter reveals the location of the new café—303 Java Road, the very site of the ICAC’s North Point headquarters. The move quickly sparked online discussion, not only reviving public memories of ICAC culture but also building anticipation for the upcoming café.
The phrase “The ICAC invites you for coffee” is often used in Hong Kong society to describe being asked to assist in an investigation. Although its exact origin is unclear, it has become deeply embedded in local culture. Over the years, whether in films or real life, the mere mention of ICAC coffee inevitably brings to mind serious investigative scenes. As a result, ICAC coffee has been jokingly dubbed “the hardest coffee in the world to swallow”—though its taste may not be so bad, its symbolic meaning has long transcended that of a simple beverage.
It is understood that the menu design of the upcoming "1974" café is highly creative, featuring none of the usual offerings like lattes or Americanos. Instead, the beverages are named after the ICAC’s core values, including “Transparency,” “Sense of Mission,” “Courage,” “Fairness,” “Integrity,” “Confidentiality,” and “Justice.” These symbolic names allow customers to feel the ICAC’s commitment to fairness and honesty while enjoying their coffee. Although detailed flavor descriptions are not yet available, it is believed these special blends will present a uniquely “ICAC-style” experience.
As early as September this year, to celebrate its 50th anniversary, the ICAC twice opened its headquarters building to the public, showcasing areas normally off-limits such as the detention center, the triangular stage, and the one-way mirror identification room. The events attracted numerous citizens and tourists who made reservations to visit. Feedback from visitors highlighted the friendliness of the staff and the detailed explanations, which provided a deeper understanding of the ICAC’s operations. The upcoming café is expected to serve as another accessible platform for promoting ICAC culture and the principle of transparency.
For members of the public planning to visit, the "1974" café will offer more than just meaningful beverages—it will provide a chance to get a closer look at the ICAC’s working environment and understand how it plays a role in overseeing and maintaining fairness in society. This move not only breaks the typical stereotype of government agencies but also demonstrates the ICAC’s commitment to building trust and connection with the public.
As the opening date approaches, many citizens have already visited ahead of time and shared details about the menu, highlighting the ICAC’s innovative approach to branding and cultural promotion. This café, located at the North Point headquarters, will be more than just a place for a break and a drink—it will be a unique space that blends history, culture, and social responsibility.
The above content is compiled by CoffeeHunters, a coffee news website.
