Introduction:When you love a pour over coffee, you might never have imagined that the brand behind it is fighting hard to protect its intellectual property. Recently, a well-known coffee brand discovered that a large amount of its professional content had been reproduced without authorization—even wrongly labeled as original—misleading both the brand and consumers. This article details the incident and explains how the original author confronted the infringement to safeguard their rights, while also reminding the industry of the importance of respecting original content.
Recently, a well-known coffee brand under a Guangzhou electronics company found that its carefully curated professional coffee content had been reproduced without permission. Specifically, a certain coffee brand and a trading company unauthorizedly reposted the coffee brand’s articles on Baidu’s Baijiahao platform, falsely labeling them as original content. This act has severely infringed upon the brand’s intellectual property rights.
As a brand deeply engaged in the coffee field, this coffee brand has long shared professional content—including coffee bean selection, pour over parameters, extraction techniques, and flavor descriptions—through its official account, striving to provide reliable information to consumers and the industry. However, the recent discovery of widespread unauthorized reposting not only violates copyright but may also mislead readers regarding the origin and quality of the content.
To protect its brand rights and the accuracy of its content, the coffee brand has issued an official statement, strongly demanding that the involved companies immediately delete all infringing articles and commit to refraining from similar actions in the future. Otherwise, the brand reserves the right to take legal action and seek compensation for related losses.
This incident also serves as a reminder to the industry and content creators that respecting originality and copyright is not only a legal requirement but also a cornerstone for maintaining a healthy industry. For consumers, understanding the source and origin of content helps ensure access to more accurate and credible coffee knowledge.
The following is a full restatement of the coffee brand’s official statement:
Our company, a subsidiary of [Guangzhou electronics company], operates the [coffee brand] official account and has long been committed to providing high-quality coffee-related information and professional knowledge. However, recently we discovered that a business affiliate reproduced multiple original articles of ours without authorization on its Baijiahao platform and falsely labeled them as original, constituting an infringement of our intellectual property rights.
Regarding Huasha Coffee and Zuojingchuan Shenzhen Trading Co., Ltd., we hereby issue a solemn statement, demanding the immediate deletion of all infringing articles and a guarantee that such actions will not occur again in the future. Failure to comply will result in our pursuit of all necessary legal measures and the claim for corresponding compensation.
[Electronics company]
February 4, 2024
The above content is compiled by CoffeeHunters, a coffee news website.
