Introduction:Hainan Yeshu Group has recently launched its eighth training program for assistant and general managers, attracting fresh graduates with the enticing offer of an annual salary of 480,000 yuan and immediate provision of a car and housing. Meanwhile, the advertisement style has shifted from sexy models to wedding-themed visuals, sparking widespread online discussion. This article delves into the latest recruitment details, changes in compensation structure, and reviews the company’s controversial history of receiving fines for edgy marketing over the years — helping readers fully understand the unique corporate culture of this tropical beverage giant.
Hainan Yeshu Group recently announced the launch of the eighth recruitment session for its Assistant and General Managers School,with a maximum annual salary of 480,000 yuanand benefits such as immediate provision of a car and housing becoming the focus. This program aims to recruit 50 students under the age of 28 with a bachelor’s degree or higher. Among them, master’s and doctoral degree holders can receive annual salaries of 360,000 and 480,000 yuan respectively, and will be provided with a vehicle and housing upon joining.
Notably, the compensation standards in this advertisement have increased by50%compared to the previous six sessions: the first-year annual salary for undergraduates has been raised from 72,000 yuan to 240,000 yuan, with a monthly income of around 20,000 yuan. High-performing individuals may also have the opportunity to receive a 6-million-yuan seaside property, a 1-million-yuan villa, and dividend equity incentives. If successfully promoted to deputy general manager of the group, the annual salary can reach 1,552,700 yuan, and outstanding contributors may even win a villa worth tens of millions.
The recruitment criteria are relatively lenient — there is no restriction on majors but applicants must pass a writing assessment. Actual compensation still depends on the company’s evaluation system. Unlike past posters featuring sexy models, the eighth session’s advertisement has shifted to showcasingtraditional celebratory scenes such as weddings and birthday banquets, with models wearing more conservative attire. This shift quickly sparked discussions on social media.
Related topics such as “Yeshu offers 240,000 yuan annual salary to undergraduates” and “Yeshu Group modifies controversial recruitment ad” have successively trended. Public feedback is polarized: some criticize the design style as “looking like a small ad,” while others praise it as “tacky but classic,” even suggesting the unique aesthetic be retained. Some users also pointed out that the layout could be improved, such as adjusting text proportions and enhancing brand image consistency.
As a Hainan-based enterprise specializing in coconut deep processing, Yeshu Group’s marketing practices have long been controversial. In May this year, the group was fined 400,000 yuan by the Longhua Branch of Haikou Market Supervision and Administration Bureau for using images of state officials on its official website and publishing copy such as “There are rarely any ‘flat chests’ among women in the South Pacific,” which violated public order and morals.
As early as 2021, Yeshu Group was also fined 400,000 yuan by the Hainan Provincial Market Supervision Bureau for its high-profile recruitment posters that advertised “immediate access to cars, housing, and beautiful women upon enrollment,” under the charge of “disrupting social public order.” These incidents highlight the company’s consistent strategy of using bold and fringe methods to attract attention, and have kept its marketing approach continuously in the spotlight of public opinion.
The above content is compiled by CoffeeHunters, a coffee news website.
