Introduction:Chagee has announced that it will discontinue four core tea bases on May 9, 2025, which will also affect eight popular beverages such as Golden Phoenix Soaring and Leave Yunnan. This adjustment involves both highly sought-after limited-edition items and regular offerings, sparking widespread discussion among consumers. In addition to reviewing the market response to the affected products, we also analyze the brand’s actual considerations behind the tea menu changes and explore the potential future trend toward a fruit tea-focused direction.
Recently, an internal notice from Chagee circulated online, stating that the brand will completely cease sales of four basic tea bases—Rose Narcissus, Qinggan Pu’er, Rose Pu’er, and Roasted Yellow Tea—starting May 9, 2025. This move will directly lead to the simultaneous removal of eight popular drinks,including eight best-selling beverages,encompassing various types of products ranging from limited collaborations to long-term offerings.
After the news broke, many customers expressed their reluctance on social platforms, with comments such as “Leave Yunnan is my daily must-order” and “The unique aroma of Qing Shan Qi Gu is irreplaceable.” Some consumers even rushed to stores to try these drinks before they were discontinued, only to find that several items had already sold out in advance, indicating that these products had recently shown signs of unstable supply.
From a market feedback perspective, the beverages involved in this round had achieved impressive sales records. For example, Golden Phoenix Soaring quickly became a store bestseller after its launch, thanks to its rich tea aroma and innovative formulation; Leave Yunnan, with its classic Dian Hong base and smooth taste, has long ranked high on the ordering charts. However, according to insiders, some drinks like Qing Shan Qi Gu, while briefly popular, failed to maintain consistent sales performance, often experiencing situations where they “remained unsold for hours after preparation.”
From a business perspective, Chagee’s decision to remove low-turnover tea bases is reasonable.The shelf life of materials in the tea beverage industry is strictly regulated,and any tea or ingredients that exceed their expiration date must be discarded, resulting in cost waste. Staff members pointed out that low-sales tea products, if not used up within their effective period, not only increase storage pressure but also add to the burden of preparation and management. This adjustment is expected to help optimize supply chain efficiency and reduce unnecessary resource consumption.
Industry observers further speculate that this move may signal the brand’s menu shifting toward a fruit tea category. Recently, Chagee has successively launched passion fruit tea “Wan Xiang Chun He,” strawberry fruit tea “Strawberry · Rooibos,” and grape tea “Silk Road Jade Trail,” all of which have received positive market responses. There are also rumors that the melon-flavored “Summer Dream Rose” may return to the market, indicating that the brand is actively testing new flavor directions.
For consumers, while seizing the final opportunity to taste the discontinued items, it’s also worth paying attention to the brand’s future tea menu plans. If you prefer the flavors of the current tea bases, it is recommended to prioritize series drinks that still offer those bases or keep an eye on the brand’s official website announcements for the latest updates. Seasonal adjustments in the tea beverage market are common, and understanding the underlying supply chain logic can help one view product transitions more rationally.
The above content is compiled by CoffeeHunters, a coffee news website.
