Introduction:During this year’s May Day holiday, the headquarters of Henan Zhengzhou-based Milk Tea Chain Mixue unexpectedly became a popular attraction. Limited-edition drinks and ice cream drew large crowds, but some visitors faced hours-long queues only to find items sold out. This article details the on-site situation, highlights the exclusive products, and offers practical tips for avoiding crowds and queuing efficiently to help you plan a smoother store-visiting experience.

During this year’s May Day holiday, numerous well-known tourist spots across the country saw a surge of visitors. However, in Zhengzhou, Henan, aside from traditional attractions, the headquarters of Mixue also emerged as a new hot spot. According to on-site observations, the flagship store’s entrance was lined with long queues for three consecutive days. Many travelers even dragged their suitcases straight to the site as a pilgrimage, eager to experience the charm of the birthplace of this “national milk tea.”

The limited-edition drinks and ice cream offered at Mixue’s headquarters are mostly exclusive items not available at regular stores, yet their prices remain similar to the usual rates, making them a great value option. In addition to beverages, visitors can also purchase Snow King merchandise and snacks, as well as tour the brand’s open areas to gain deeper insight into the culture behind this tea beverage brand.

Many out-of-town visitors made Mixue headquarters their first stop upon arriving in Zhengzhou. Especially those getting off at Zhengzhou East Station, many dropped by along the way—some even temporarily left their suitcases by the store entrance, creating a unique sight. Online photos show that the line outside the store seemed endless, while the first and second floors inside were packed with people, and both the pickup area and cashier counters were completely jammed, resembling a festive scene in terms of liveliness.

Many netizens shared their on-site experiences, with some jokingly saying, “There were literally 100 million people attacking Mixue during the May Day holiday,” while others mentioned, “As soon as I got off the high-speed train, I saw crowds everywhere” and “Queues started at two hours minimum.” These remarks highlight the astonishing scale of this pilgrimage trend. Mixue’s soaring national popularity has drawn countless fans making a special trip to worship the Snow King, but it also underscores how holiday crowds far exceeded the brand’s expectations.

However, some travelers reported that even after waiting several hours in line, they might still find their desired limited-edition drinks or ice cream sold out. Moreover, due to the huge number of visitors and limited staff, whether ordering online or paying at the counter, waits of at least one to two hours were common, leaving many visitors disappointed.

Industry analysts pointed out that this sudden popularity may stem from an unexpected enthusiasm from out-of-town visitors, leading to insufficient adjustments in materials and staffing, which meant that some customers faced long queues but couldn’t get the items they wanted. For those planning to visit, it is advised to check the on-site conditions in advance, avoid peak hours, or consider visiting on non-holiday days to ensure a smoother experience.

The above content is compiled by CoffeeHunters, a coffee news website.