Introduction:Recently, Mixue Ice Cream & Tea launched a novelty eye chart featuring the Snow King’s face as a merchandise item, given away with their blueberry burst tea. It quickly sparked discussions on social media. This creative freebie grabbed attention with its playful design, but also drew criticism over its accuracy. This article delves into the design features of this merchandise, its market reception, and explores how brand merchandise can strike a balance between creativity and practicality.
Mixue Ice Cream & Tea recently unveiled an unexpected piece of merchandise—a specially designed eye chart covered in Snow King faces. This unique poster was given to customers who purchased the newly released blueberry burst tea and soon became a hot topic online. Many netizens found the creative merchandise novel, while others questioned its practicality as a tool for vision testing.
According to reports, some customers who bought the newly launched blueberry burst tea at Mixue outlets were surprised to receive a long, narrow poster. Instead of the traditional "E" symbols, the chart was filled with Snow King faces facing various directions. At first, customers thought it was a sticker or another common freebie, but upon realizing it was an eye chart, they were pleasantly surprised and shared their experience online.
The eye chart quickly generated widespread discussion. Many users were drawn to its quirky design, finding the all-Snow-King visual effect highly amusing. Some even went out of their way to collect it from stores and put it up on their walls to test their eyesight. Many joked that “no matter where you point, it’s the Snow King,” highlighting the merchandise’s entertainment value.
However, some users questioned the practicality of the eye chart. Standard tools like the logarithmic visual acuity chart and international standard eye charts have strict production standards and usage guidelines, requiring the subject to stand at a specific distance. In contrast, the differences among the Snow King faces on Mixue's chart are subtle, relying mainly on the tiny carrot noses to indicate direction. Many said they found it hard to discern accurately, deeming it unsuitable for actual vision tests.
Notably, some netizens noticed a small line of text printed in the bottom right corner of the poster—“For entertainment only, not for medical diagnostic use.” This suggests that Mixue’s primary goal in releasing the eye chart may have been to echo its promotional message, “Blueberries are good for the eyes—drink more,” aiming to boost fun and conversation around the product rather than to provide a functional vision testing tool.
Mixue Ice Cream & Tea’s previous merchandise has also often been known for its creativity and down-to-earth style. For example, the plastic basins launched last year and the paper airplanes released not long ago both gained significant consumer attention due to their unique designs and relatable appeal. This latest Snow King eye chart once again showcases the brand’s innovative thinking in merchandise design.
For consumers, although the eye chart is debatable in terms of practicality, it remains appealing as a fun topic and collectible item.
This also serves as a reminder to brands: finding the right balance between creativity and practicality when designing merchandise is a question worth careful consideration.
The above content is compiled by CoffeeHunters, a coffee news website.
