October 24, 2026

Introduction:Nayuki’s “500 Vegetables & Fruits Daily” series has sparked a social media trend thanks to its square takeaway cups. The use of PP5 material and practical design has attracted many consumers. However, as demand surged, the brand’s headquarters adjusted its material supply strategy, and the once-circulated hack of “requesting the cup via order notes” is no longer viable. This article delves into the design highlights of the cup, reasons for its popularity, how the brand balances market demand with operational costs, and offers practical consumer advice.

Nayuki’s recently highlighted “500 Vegetables & Fruits Daily” series not only appeals to fruit and vegetable tea drinkers with its beverage flavors but also stirred up heated discussions on social platforms due to a specially designed square takeaway cup. Made from food-grade PP5 material and paired with a white sealed lid, the cup features a square shape—distinct from traditional round cups. Its eye-catching appearance and practicality have earned it positive reviews.

Owing to its unique square design and good potential for secondary use, many consumers have repurposed the cups after enjoying their fruit and vegetable drinks—cleaning them and using them as storage boxes, pen holders, or even home decorations. This blend of aesthetics and functionality made the cup a focal point, even leading to situations where “the cup was more in demand than the drink itself.”

Behind the Viral Success of Nayuki’s Square Takeaway Cups: An Analysis of Upgraded Material Management and the Failure of Consumer Workarounds

Initially, many customers would request the square cup by noting it in their order when purchasing from the “500 Vegetables & Fruits Daily” series, and store staff were generally happy to accommodate. However, as online hacks spread, more and more consumers tried the same method to get the square cup, leading to a surge in demand. The brand’s headquarters began to take notice of this phenomenon and adjusted its material supply policy.

Currently, if customers wish to use the square takeaway cup, they need to pay an additional fee for an upgraded cup type via Nayuki’s official mini-program. The previous method of “just leaving a note to get it” is no longer applicable. It is understood that in response to the large volume of additional requests, and to avoid material waste and rising operational costs, the brand has further standardized the management of takeaway packaging materials at its stores.

A Nayuki store employee revealed that although some customers used to get the square cup just by leaving a note, as the headquarters began strictly monitoring materials, staff no longer dare to distribute them without authorization. If a customer does not select the square cup in the official mini-program order—even if it is mentioned in the notes—the staff will still pack the order according to the system’s default setting of a round cup.

Behind the Viral Success of Nayuki’s Square Takeaway Cups: An Analysis of Upgraded Material Management and the Failure of Consumer Workarounds

Industry observers note that due to factors such as material and manufacturing processes, the cost of the square cup is slightly higher than that of regular round cups. While the brand considers consumer experience, it must also take overall operational efficiency into account. As a result, upgrading material controls has become a necessary measure. Consumers are advised to check cup options and upgrade methods in advance through official channels to avoid misunderstandings.

In addition, there is a view that besides the square cup, other packaging materials such as insulated bags and paper bags should also be distributed according to order contents, to prevent additional material waste caused by last-minute customer requests. The interaction between the brand and consumers should be built on clear guidelines and mutual understanding to maintain a long-term positive cycle.

In summary, the popularity of Nayuki’s square takeaway cup not only showcases the brand’s innovative design capabilities, but also highlights the delicate balance between market demand and operational management. For consumers, understanding the latest rules and official upgrade channels will help ensure a smoother experience when enjoying products and services.

The above content is compiled by CoffeeHunters, a coffee news website.

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