Introduction:HEYTEA’s newly launched triple-thick matcha beverage claims to combine various matcha elements, attracting many matcha enthusiasts eager to try something new. However, feedback from early tasters shows a gap with the official marketing, including issues such as an unsatisfactory chewy texture, weak tea flavor, and a powdery mouthfeel. This article will take an in-depth look at the actual performance of this new product and share key points for evaluating matcha drinks, helping readers understand how to choose high-quality matcha beverages.

HEYTEA recently introduced a new product called “Triple-Thick Matcha,” claiming to blend matcha tea, thick matcha cheese foam, matcha jelly, and thick chewy mochi—all in one drink—to create a “matcha family pack.” As soon as it hit the market, it drew the attention of numerous matcha fans hoping to enjoy a rich, sweet-aftertaste matcha flavor.

However, the actual taste experience left many consumers disappointed. Some tasters pointed out that the “thick chewy mochi” in the drink is actually a matcha-flavored mochi made by the staff, but its texture was not as Q弹 (chewy and bouncy) as expected. Instead, it was described as “runny,” “like thick phlegm,” and some even bluntly said it was “not chewy at all” and hard to swallow.

In addition, the powdery mouthfeel of the matcha drink also became a focal point of discussion. Many consumers knowledgeable about matcha noticed a distinct powdery sensation when drinking this product.It left their mouths feeling dry afterward,and some even reported a throat-burning sensation. This is in stark contrast to the smooth texture that high-quality matcha should have.

What puzzled consumers even more was the name “Triple-Thick Matcha.” Many originally assumed it meant using “three times the amount of matcha powder,” and thus the tea flavor would be especially strong. But after trying it, many found the tea flavor to be rather weak,and even when they requested “more matcha,” the change in flavor was not noticeable.This performance is not particularly outstanding compared to other matcha products from HEYTEA.

Matcha enthusiasts typically seek a rich tea aroma and a sweet aftertaste that follows the initial bitterness, but this new product seems to cater to the general public's taste by adding more milk, syrup, and various mix-ins, which dilute the distinct characteristics of the matcha itself. Many professional matcha beverage enthusiasts described it as “watery,” “thin and insipid,” and felt it fell far short of the ideal rich matcha experience they were hoping for.

However, some consumers believe that HEYTEA’s adjustments are aimed at making the slight bitterness of matcha more palatable to the masses, balancing it with milk and syrup to reduce the astringency so that even first-time matcha drinkers can enjoy the drink.

For true matcha lovers, when choosing a high-quality matcha beverage, it is recommended to pay attention to the tea source, the tea-to-water ratio, and whether there is excessive seasoning.Truly high-quality matcha should have a distinct tea aroma, moderate bitterness, and a sweet aftertaste,rather than simply relying on syrup and milk flavors to mask the characteristics of the tea itself.

The above content is compiled by CoffeeHunters, a coffee news website.