Introduction:Luckin Coffee’s newly launched Iced Shaken Espresso series, in collaboration with the popular game Black Myth: Wukong, has introduced three new creative flavors. The nationwide release of these products requires shaking with a shaker cup at least 8 times during preparation, drawing market attention. However, consumer reviews generally suggest that their flavor is inferior to Starbucks’ Iced Shaken Espresso, and even falls short of Luckin’s own classic Coconut Latte. This article will analyze the features of the new products, their production process, compare them with competing offerings, and provide practical purchasing advice.
Luckin Coffee has officially launched its new Iced Shaken Espresso series and partnered with the well-known game Black Myth: Wukong for its second collaborative campaign. This release includes three new products: Coconut Iced Shaken Espresso, Beer Iced Shaken Espresso, and Oat Iced Shaken Espresso, marking the brand’s official entry into the “shaker cup era” for its coffee product line. It is understood that each Iced Shaken Espresso must be vigorously shaken in a shaker cup at least 8 times to achieve the standard layered foam effect.
Although the new series has attracted many consumers eager to try something new, reviews on social platforms are mixed. Most netizens believe that the flavor performance of these new products is not as good as Starbucks’ Iced Shaken Espresso series, and even Luckin’s best-selling Coconut Latte outperforms them slightly. While this new release continues the limited-edition experience from the Guangzhou and Shenzhen regions, it has renamed the original “Iced Shaken Espresso” (冰震濃縮) to “Iced Shaken Espresso” (冰搖濃縮), adjusted the flavor combinations, removed the vanilla option, and added oat milk and beer-flavored choices.
In terms of production technique, the key to Iced Shaken Espresso lies in combining the espresso shot with ice in a shaker cup and then shaking it vigorously to produce fine bubbles and ensure even cooling.The industry standard typically requires shaking at least 8 timesto ensure a smooth texture and distinct flavor layers. However, this technique places high demands on barista operations, and many frontline staff have reported increased workload, especially during the concentrated launch period of the new products.
It is worth noting that Luckin’s Iced Shaken series is not an entirely new innovation. As early as two months ago, the brand conducted limited tests in Guangzhou and Shenzhen, where the product design was highly similar to Starbucks’ Iced Shaken Espresso. Coupled with an affordable pricing strategy, it was dubbed by netizens as the “budget-friendly alternative to Starbucks.” Now, with its nationwide launch, Luckin has not only adjusted the name but also made flavor distinctions, aiming to meet the needs of a broader range of consumers.
Since its launch two years ago, Starbucks’ Iced Shaken Espresso series has built a loyal customer base thanks to its unique production method and rich flavor. However, its relatively high price has deterred many consumers. By introducing a similarly conceptual Iced Shaken Espresso, Luckin has successfully attracted users looking to try an “affordable alternative.” However, based on actual tasting feedback, many consumers say that even the most popular Coconut Iced Shaken Espresso fails to surpass Luckin’s classic Coconut Latte in overall performance.
User comments on social platforms are straightforward and offer valuable insight: “Tried it, but it really can’t beat Starbucks,” “Compared to the Coconut Latte, this one is just so-so,” “Starbucks’ Iced Shaken Espresso is still my favorite,” “This collaboration is more hype than substance.” Most comments indicate that while consumer expectations for Luckin’s new products were high, the actual experience often fell short.
In summary, Luckin’s Iced Shaken Espresso series demonstrates proactive attempts in product innovation and marketing, especially in terms of collaborative campaigns and seasonal flavor adjustments. However, when it comes to flavor and overall satisfaction, there is still considerable room for improvement. For consumers, if you’re curious, it’s recommended to first try a small-sized cup before deciding whether to add it to your regular order list; if you’re seeking a stable and rich iced coffee experience, Starbucks’ Iced Shaken Espresso remains the benchmark choice in the market.
The above content is compiled by CoffeeHunters, a coffee news website.
