Introduction:The hit TV drama "The Story of Roses" has sparked a wave of cross-industry collaborations. Luckin Coffee, drawing inspiration from the iconic yellow roses featured in the show, has launched a limited-edition Yellow Rose Latte along with a special collaboration set that includes paper bags, cup sleeves, and keychains. Customers who purchase a double-cup combo can receive a limited-edition keychain, triggering a buying frenzy across all Taiwan outlets. This article delves into the details of the campaign, the current inventory distribution, and offers practical tips for securing these exclusive items.
The recently trending TV series "The Story of Roses" has unexpectedly become a catalyst for coffee brand collaborations. Seizing the opportunity, Luckin Coffee created a new beverage, the "Yellow Rose Latte," inspired by the yellow roses in the drama that symbolize love and perseverance. Alongside the drink, they introduced a limited-edition merchandise set featuring specially designed paper bags, cup sleeves, and keychains. Customers who purchase any two Yellow Rose Lattes as part of a combo will receive a beautifully crafted yellow rose-shaped keychain for free. This move quickly garnered attention from fans of the show and coffee enthusiasts alike.
Shortly after the campaign was announced, online communities erupted with lively discussions. Many customers adjusted their schedules and set alarms early to be among the first to grab the collaboration keychains when sales went live. True to the hype, the "Yellow Rose Latte" quickly trended on Weibo. Early buyers who successfully secured both the drink and the keychain took to social media to share their joy, turning it into a hot topic.
However, Luckin Coffee explicitly reminded customers on its campaign page and social media comments that the availability of collaboration merchandise varies significantly by store. Some outlets only have a very limited number of keychains. The company advised customers to confirm in advance whether their chosen store still had the double-cup combo that includes the "free merchandise" option. While this reminder was practical, it left many customers disappointed who hadn’t checked beforehand—some even placed online orders for the double-cup combo only to find out upon arrival that the keychains were already gone.
Numerous customers voiced their frustrations online. Some reported purchasing the double-cup combo online only to discover that their local store had just one keychain, which was already claimed. Others found that the double-cup combo including the keychain was marked as sold out on the mini-program, leaving them to opt for a single drink or the standard Yellow Rose Latte without any merchandise. Some even checked every nearby outlet, only to find that the combo was unavailable everywhere.
Online feedback from customers was varied: "Luckin, seriously, one keychain per store, that’s wild," "Bought two cups and don’t even know what the keychain looks like," "Wait, only two per store???," "Bought 18 cups and still no keychain," "The yellow rose keychain was gone by 8 AM," "The keychains are completely sold out," "Once it's gone, it's gone," and similar comments flooded in, reflecting both the high demand for the limited merchandise and the disappointment felt by many.
Interestingly, even the show’s leading lady, Liu Yifei, got caught up in the discussion. She recently shared photos on her social media enjoying the Yellow Rose Latte and posing with the collaboration merchandise, reigniting the buzz and sending the hashtag #LiuYifeiDrankTheYellowRoseLatte trending. However, keen fans noticed that the yellow rose keychain in Liu Yifei’s hand wasn’t from Luckin but was instead a collaboration gift from the cosmetics brand Shiseido, prompting netizens to joke, "Turns out Liu Yifei didn’t get the Luckin keychain either," and "Liu Yifei, give me yours," adding a touch of drama to the campaign.
According to staff at Luckin outlets, most stores were allocated only 1 to 2 collaboration keychains, with only a few larger branches receiving more than 3. Due to the overwhelming rush of customers right after the campaign launched, many outlets sold out of all collaboration items—including keychains, yellow rose-flavored syrup, and specially designed paper bags—within just a few hours. One employee shared on social media that their store sold out of all collaboration products by 5 PM on the first day, highlighting the cautious inventory strategy behind the campaign.
For customers eager to collect the collaboration merchandise but unable to do so due to limited stock at their local stores, many have taken to the official Luckin community comments section to plead, "Restock, please!" This shows the continued strong demand for this limited-edition combo. If you’re also hoping to get your hands on the yellow rose keychain, it’s recommended to check store inventory in advance and plan your purchase strategy carefully to improve your chances of success.
The above content is compiled by CoffeeHunters, a coffee news website.
