Introduction:As a representative of affordable specialty coffee, Manner Coffee has attracted numerous reusable cup users with its scale of over a thousand stores. However, the recent controversy over hard-to-remove reusable cup labels has sparked widespread discussion, highlighting the importance of service details. This article delves into the underlying reasons behind this phenomenon, shares practical methods for removing label residue, and provides improvement suggestions for both consumers and shops to enhance the overall coffee experience.
With its positioning of affordable specialty coffee, Manner Coffee has opened more than a thousand stores nationwide, successfully attracting many office workers who are "coffee enthusiasts" and accustomed to using reusable cups. These consumers value not only the price but also the environmental philosophy and coffee quality. Recently, however, a netizen shared an experience where a friend used a reusable cup to buy coffee, only to find that the label on the cup was extremely difficult to completely remove, resonating with many others online.
The incident quickly sparked discussions on social platforms, with some consumers suspecting that the baristas “intentionally” placed the labels, especially since more aesthetically pleasing cups were more often labeled, while ordinary thermoses were not—raising concerns about whether different treatment was given based on the appearance of the cup. However, some netizens argued that during peak hours, with busy orders, baristas might not have had the time to pay attention, leading to improper placement or application of the labels.
In fact, similar difficulties in removing reusable cup labels have long been a common issue on social networks, with many consumers having encountered the same problem. Some netizens observed that baristas at certain stores first use an easy-to-peel transparent sticker as a base layer before applying the official label, which helps make later removal easier. However, this practice is not universally adopted across all stores, resulting in varying customer experiences.
In addition, some consumers admitted that they would specially “prepare” their cups in order to collect Manner’s label stickers, showing that these small items also hold collectible value for certain customers. But for most people, what matters more is whether any adhesive residue is left after label removal, and whether the overall purchasing process goes smoothly without issues.
Regarding the issue of removing label adhesive residue, many coffee enthusiasts have shared various practical methods on social media. For example, one can use a hairdryer’s hot air setting to heat the residual adhesive, softening it for easier peeling; or gently wipe with an alcohol pad, which can effectively dissolve the glue; some consumers also recommend slowly rubbing away stubborn marks with an eraser. More interestingly, one netizen mentioned applying chocolate to the sticky area, letting it sit for a moment, then wiping it off—reportedly also achieving a de-sticking effect.
These small details may seem trivial, but they leave a deep impression on consumers. Baristas, as the frontline representatives of the service industry and the most frequent point of contact with customers, influence customers’ overall perception of the brand through their actions. The way a label is applied, and whether it is easy to remove, actually reflects the service attitude of the shop and the degree of attention paid to details.
In summary, Manner Coffee, as a key brand in the affordable specialty coffee market, attracts consumers mainly due to its high cost-performance ratio and extensive store network. However, the issue of hard-to-remove reusable cup labels has revealed that there is still room for improvement even in handling details. It is hoped that Manner will continue to optimize its service processes—for example, by strengthening barista training, standardizing labeling procedures, or offering more user-friendly label material options—to further enhance the customer experience.
For consumers, a good cup of coffee is not just a combination of flavor and aroma, but also includes every detail experienced from purchase to drinking. Only by excelling in thoughtfulness and professionalism at every stage can the true needs of quality-focused coffee lovers be met, turning each coffee moment into an unforgettable memory.
The above content is compiled by CoffeeHunters, a coffee news website.
