Introduction:The global coffee machine industry has recently undergone a major restructuring. De'Longhi Group has successfully acquired the Italian high-end brand La Marzocco and integrated the business of Switzerland’s Eversys, establishing a new business entity focused on the R&D and sales of premium coffee machines. This acquisition not only involves a transaction value of up to $374 million, but may also reshape the competitive landscape of both the professional and home coffee machine markets. This article delves into the details of the deal, the background of the brands, and the practical impact of this integration on the industry and consumers.
The global coffee equipment market has recently been shaken by big news: the Italian home appliance giant De'Longhi Group has officially announced that it will acquire a controlling stake in Italy's top semi-automatic espresso machine brand La Marzocco, while simultaneously integrating the operations of Swiss fully automatic coffee machine manufacturer Eversys. The two brands will merge into a new business group dedicated to the R&D and global sales strategy of high-end coffee machines.
It is understood that De'Longhi Group paid approximately $374 million to acquire a majority stake in La Marzocco, and through its subsidiary De’Longhi Industrial, now holds 62.6% of the brand’s shares, becoming its largest shareholder. Eversys was wholly acquired by De'Longhi back in 2021, and this integration further strengthens De'Longhi’s strategic position in the professional coffee machine market.
The newly formed business group will establish an independent board of directors that reports directly to the CEO of De'Longhi Group, with the aim of facilitating technical exchange, shared market resources, and coordinated sales channels between La Marzocco and Eversys. It is worth noting that although the two brands will collaborate closely at the strategic level, their actual operations will remain independent, with their original management teams retained to ensure that brand identity and product quality are unaffected.
De'Longhi Group itself is an Italian company with a history of over a century, founded in 1902. It owns several well-known brands including De'Longhi, Kenwood, Braun, and Ariete, among which De'Longhi enjoys a very high reputation in the home and commercial coffee machine markets. The newly acquired La Marzocco, established in 1927 in Florence, Italy, is a veteran coffee machine manufacturer renowned for its handcrafted, highly stable semi-automatic coffee machines. It is hailed as the “Rolls-Royce of coffee machines” in the industry and is the equipment of choice for many professional cafés and baristas.
Eversys is a Swiss brand founded in 2009, specializing in highly efficient, easy-to-operate, and maintainable fully automatic coffee machines, suitable for high-traffic café and commercial settings. De'Longhi had already purchased a 40% stake in Eversys back in 2017, and completed its full acquisition in 2021, demonstrating its long-held confidence in the growth potential of the fully automatic coffee machine market.
The impact of this acquisition on the market cannot be underestimated. La Marzocco’s estimated revenue for the 2023 fiscal year was about $262 million (approximately €204 million), while Eversys reported revenues of around $144 million (approximately €132 million). The merger of the two brands not only forms a more comprehensive product line in the premium market but will also generate significant synergies in R&D resources, global distribution networks, and after-sales service systems.
For coffee enthusiasts and café operators, this integration may bring a richer range of products, a more stable supply chain, and potential technological innovations. In the future, we may expect La Marzocco to retain its handcrafted precision while incorporating more intelligent controls and energy efficiency optimizations; meanwhile, Eversys may further upgrade its automation processes and user interfaces to meet the dual demands of speed and stability from commercial users.
In summary, De'Longhi Group’s recent restructuring move is not just a capital operation, but a strategic layout for the future trends of the global high-end coffee machine market. As the boundaries between professional and automated coffee equipment gradually blur, how this integration will affect the market competition landscape and what specific benefits it will bring to consumers are questions worth continuous attention.
The above content is compiled by CoffeeHunters, a coffee news website.
