Introduction:Luckin Coffee recently asked its employees to replace their old staff ID cards with newly standardized ones and to use either English names or pinyin, sparking a wave of amusing naming trends. From formal pinyin to humorous English references, employees have shown remarkable creativity and humor. This article compiles a variety of amusing ID card names, explores the balance between naming freedom and compliance, and gives you a glimpse into the quirky workplace culture of baristas.

Not long ago, a customer accidentally spotted an employee’s ID badge in their Luckin drink, bringing this silver badge featuring a little deer logo into the spotlight for the first time. Recently, it has become a hot topic again because Luckin required all store employees to replace their old badges and to use either English names or pinyin, along with enforcing strict font guidelines. According to internal sources, the Quality Control (QC) department will conduct detailed reviews of the chosen names.

Most employees followed company rules by converting their Chinese names into standard pinyin or opting for common English names. However, many also got creative, turning their ID badges into platforms for humor, resulting in a series of hilarious “nicknames.” These ranged from the “Manual Group,” “Voice Group,” “Weird Words Group,” and “Undercover Group” to the “Ultimate Deification Group,” each showcasing different levels of creativity.

In the “Manual Group,” one employee referred to themselves as the “Gingerbread Man (Luckin Edition),” humorously stating they had “discovered the correct way to use promotional merchandise,” even jokingly calling themselves a “walking billboard—Luckin, pay up!” Such names not only reflect employees’ creativity but also reveal an alternative affection for the brand.

The “Why Can You Send Voice Messages?” group went with the short and mysterious alias “oi～,” making one wonder if this barista also attracts customers with their voice in-store. Even more entertainingly, one employee dramatically compared themselves to a time-traveling “Macaque,” writing: “In my past life, I was a ‘macaque’ on Mount Emei, slapping everyone who walked by. In this life, I’m a malou at Luckin…” Others referenced classic children's show characters, like: “Hello, I’m Igglepiggle!”

As for the “Weird English Words Group,” employees showed off their alternative use of English. One used the name “I’m Free!” with the caption “Badge = Status,” clearly expressing their mood in a self-deprecating yet witty way. Others poked fun at themselves with “Is the clown really me??” or confidently wrote “Who’s bigger than the Boss!? Who!?”, even replying to an imaginary comment above: “Big boss,” creating an interactive naming style that drew smiles.

Another employee called themselves “The Little God is Called Little Bond!” sparking curiosity about whether this was some kind of secret agent metaphor, while another badge simply read “Barista Ha!”—as if to ensure every customer ordering felt their enthusiasm.

The “Undercover Group” leaned heavily into drama, with one badge reading “@Luckin Coffee, doesn’t look fake, suggest serious investigation,” while another joked “What!? Why is someone from the tea drink track here!?”. Even more striking was a badge that read “Luckin fined three hundred for colliding with the Luckin name!” and was signed “Luckin,” which was simply too funny to ignore.

As for the “Ultimate Deification Group,” they were truly the kings and queens of naming. One badge simply stated “No need to say more about what level I’m at,” with no further explanation, exuding confidence and dominance—a legendary piece in the world of ID badge creativity.

This wave of Luckin employee ID badge naming trends not only showcases the humorous side of coffee professionals but also reveals the intriguing tension between brand management and employee individuality. Although the company has clear naming guidelines, employees still find ways to express creativity within the framework, creating a unique workplace cultural phenomenon.

For coffee enthusiasts, learning about these behind-the-scenes anecdotes can also bring you closer to the daily work and voices of baristas. And when choosing your coffee, perhaps you’ll have a bit more appreciation and curiosity for these unsung heroes.

The above content is compiled by CoffeeHunters, a coffee news website.