Introduction:Luckin Coffee has joined forces with the classic animated series Tom and Jerry in a crossover collaboration, launching the Mascarpone Cheese Fresh Milk Latte along with limited-edition merchandise, sparking a collecting craze among young consumers. From cup sleeves to badges, these nostalgic designs not only evoke childhood memories but also ignite a wave of DIY creativity. This article takes an in-depth look at the details of the collaborative products, collection tips, and how to turn discarded materials into practical items—bringing you all the essential info on this coffee merchandise trend.
Luckin Coffee has once again surprised fans with an exciting collaboration, this time teaming up with the iconic animated IP Tom and Jerry to release an anniversary edition “Mascarpone Cheese Fresh Milk Latte.” Alongside it, a series of vintage-style merchandise has been unveiled. This fresh milk latte is available for just 9.9 RMB when purchasing a coupon via livestream, and features the classic character designs of Tom and Jerry, successfully attracting consumers of all ages.
The collaboration offers a total of four unique cup sleeves, three paper bags, and co-branded stickers featuring multiple classic scenes from the animation. Customers can receive one free piece of merchandise by purchasing any two drinks. With such a low threshold for participation, it has successfully ignited a collecting enthusiasm among young consumers.
On social platforms, aside from discussions about the flavor of the new drinks, many users are sharing creative uses for the merchandise. From Tom and Jerry-themed pen holders and photo frames, to phone cases, journal decorations, and fridge magnets, netizens have gotten creative, transforming cup sleeves and paper bags into practical and nostalgic home items. These DIY projects not only showcase creativity but also significantly boost the collectible value.
Shortly after the first wave of merchandise caused a stir, Luckin Coffee officially announced the launch of a second limited batch within a week—three co-branded badges. These badges are obtained by purchasing a set of two drinks, meaning that to collect the full set of three badges, customers need to buy at least six drinks. This setup has led many netizens to exclaim, “Two drinks are manageable, but six is really challenging!”
Notably, in this collaboration, the flavor of the coffee itself seems to take a backseat. Consumers are more focused on: when and where they can get the merchandise? How to collect all the designs? And what creative ways can they repurpose the cup sleeves and paper bags? In order to collect their desired items, many are making repeated trips to different stores, and even starting to pay attention to “discarded materials” thrown away by other customers.
As the collaboration continues to heat up, more and more young people are joining the “merchandise collection army.” They not only actively ask store staff if there are any extra giveaways, but also “pick up” discarded paper bags and cup sleeves. The internet is filled with amusing anecdotes: “I found six single drink bags, one double drink bag, and one Jerry cup sleeve—so lucky!” “I was picking up trash outside a Luckin store and actually found a complete piece of merchandise!” Though these actions may seem extreme, they truly reflect how appealing this collaboration is to young consumers.
For readers who want to join this collecting craze but avoid overspending, here are some practical suggestions: First, visit the stores during off-peak hours to increase your chances of getting merchandise; second, exchange information with fellow collectors to learn which stores have more stock; finally, make DIY use of intact packaging that others have discarded—this is both eco-friendly and allows for personal creativity.
This Luckin Coffee and Tom and Jerry collaboration has not only successfully sparked a wave of nostalgia but has also unexpectedly cultivated a group of young enthusiasts keen on collecting merchandise and engaging in creative DIY. From coffee beverages to branded goods, and even the reuse of discarded materials, this collaboration has gone beyond a simple marketing campaign, evolving into a cultural phenomenon that showcases contemporary young consumers’ unique desire for brand interaction and self-expression.
The above content is compiled by CoffeeHunters, a coffee news website.
