Introduction:Starbucks has recently launched a brand-new "Cold Brew" series in mainland China, featuring the highly anticipated Pink Drink, now known as

Targeting the mainland Chinese market, Starbucks has introduced a new “Cold Brew” beverage series, with the spotlight on the popular drink previously known as Pink Drink, now officially launched in Chinese as

With the launch of this summer series, baristas across Starbucks stores have donned vibrant, eye-catching magenta-exclusive aprons. The bold and saturated hue has been dubbed by netizens as the “dopamine apron,” “cute and conspicuous piece,” or even likened to a “walking dragon fruit behind the bar.” These aprons are not the regular green ones used in daily service, nor are they the special colors reserved for senior baristas—they are limited-edition items distributed only during specific promotions or campaigns, highlighting the brand’s strong marketing push for this new product line.

Notably, the magenta color of the aprons is not a soft pink but rather an intense, visually striking shade, bordering on what is often called “Barbie pink.” This bold color choice has sparked considerable discussion on social media, with baristas reacting in diverse ways—from rushing to try on the aprons and editing photos, to attempting to “tone down” the magenta with other colors, or even styling their hair or poses to complement it, showcasing high levels of engagement and enthusiasm.

In addition to the baristas’ exclusive aprons, Starbucks has also updated the branding on its cold takeout cups. The usual green or black mermaid logo has been replaced, for the duration of the Cold Brew series launch, with a silver-white version consistent with the North American market. This subtle design change, when paired with the soft pink aesthetic of Pink Cold Brew, results in a more harmonious overall look and adds a so-called “Instagram-worthy” fresh vibe.

Returning to what consumers care about most: does Pink Cold Brew contain caffeine? The answer is:Pink Cold Brew is based on Starbucks’ Strawberry Acai Refresher. Its main ingredients include strawberry, acai juice, green tea, and water—without any added coffee beans or coffee powder. As a result, this drink is completely caffeine-free.It is thus an excellent choice for those who avoid caffeine or are sensitive to it.

However, if you’re looking for a slight energy boost, you can opt to add the preset “green tea base” to your Pink Cold Brew. Although it still doesn’t contain espresso, green tea naturally has a small amount of caffeine, which may provide a minimal stimulating effect depending on the cup size. If you desire a more noticeable caffeine kick, it is recommended to choose other caffeinated Starbucks drinks, such as lattes, Americanos, or cappuccinos.

Additionally, many customers have shared their Pink Cold Brew photos on social platforms like Xiaohongshu (Little Red Book), along with fun moments of interacting with the baristas in their exclusive magenta aprons.Overall, the Cold Brew series, headlined by Pink Cold Brew, is not just a new flavor experience but has also become a visual and interactive summer topic that boosts brand engagement.

In summary, Pink Cold Brew, with its caffeine-free, refreshing fruity profile, is perfect for summer drinking, while the introduction of the magenta aprons adds a playful and talked-about element to the purchasing experience. If you are caffeine-sensitive or simply want to enjoy a colorful, guilt-free beverage in the hot summer months, Pink Cold Brew is definitely worth a try.

The above content is compiled by CoffeeHunters, a coffee news website.