Introduction:When netizens spotted a “Little Blue Cup” store on the streets of Thailand, many thought Luckin had finally gone global — but it turned out to be a high-quality counterfeit shop instead. The official Luckin team quickly clarified the situation and initiated legal action. This article explains the full story: from how the fake store was discovered, to the amusing reactions from netizens, and Luckin’s real overseas strategy. It’ll help you uncover the truth and learn key details to identify authentic stores.

Luckin Coffee, a national brand that has made a remarkable comeback in recent years, has long been a part of many people’s daily lives. However, when photos of a “Luckin store” in Thailand shared by a netizen went viral, many were pleasantly surprised, thinking the brand had gone international. In reality, this store in Thailand is a complete counterfeit, and Luckin’s official team acted swiftly to expose the fraud.

Luckin’s recent financial reports have been impressive, with 615 new stores added in a single quarter, bringing the total to 7,195 — showcasing strong expansion momentum. Many customers hope this beloved “Little Blue Cup” will soon arrive in Thailand, but unfortunately, Luckin has not officially entered the overseas market yet.

According to posts from Xiaohongshu users, this counterfeit store is allegedly run by a Chinese owner, and it is speculated to have been in operation since December 20, 2020. A Google search still shows that this fake shop is currently operating as usual — which is quite baffling.

In fact, Luckin became aware of this Thai counterfeit store as early as January this year and released videos clarifying that it has no official stores in Thailand. Then, on August 9, the brand officially issued a statement confirming that the store was fake and announced that it has taken active legal steps to protect its rights. This also revealed the challenges the brand faces in safeguarding its intellectual property.

Netizens responded enthusiastically to Luckin taking action against the counterfeiters, filling the comments section with humorous remarks such as “Too Thai” (a play on “太” meaning “too”), “Too Terrible”, and “Too Ridiculous”. Some even joined the “anti-counterfeit task force”, exposing other variations like “Rui Xin Coffee” and “Rui Xing Coffee” — a mix of hilarious and cringe-worthy moments.

How did this counterfeit store manage to fool so many people? The key lies in its storefront design, bar counter decor, and packaging materials like paper cups and takeaway bags — almost perfectly replicating Luckin’s signature blue color scheme, the English name “luckin coffee”, and even the color scheme of the little deer logo. However, upon closer inspection, some flaws can still be spotted:The counterfeit store’s little deer logo faces left, and there’s an extra line of Thai text under “luckin coffee” — these small differences make it look both familiar and strangely off.

Many netizens in Thailand expressed disappointment that Luckin has not officially entered their country yet. Some insiders also revealed that the brand does indeed have overseas expansion plans, but no overseas stores have been established yet — leaving fans who are eager to see the “Little Blue Cup” go global waiting a little longer.

Aside from revealing the tactics used by counterfeit brands, this incident also serves as a reminder for consumers to carefully examine brand details — such as the direction of the logo, official slogans, and packaging designs — when they see a “familiar-looking” coffee shop abroad, to avoid mistakenly walking into a fake store. Luckin’s swift response and decision to take legal action also demonstrate the brand’s determination to protect its image and consumer rights.

The above content is compiled by CoffeeHunters, a coffee news website.