Introduction:Matcha, a traditional East Asian tea beverage, has recently made a comeback as a favorite among younger generations. Heytea’s latest offerings, “Matcha Mojito” and “Intense Matcha Green Yen,” use ultra-fine 1000-mesh or higher matcha powder, paired with a rotating lid design, and are best enjoyed at a 45-degree angle—delivering a completely new drinking experience. This article takes an in-depth look at the features, pricing, and market feedback of these two new drinks, and explains how matcha powder mesh size affects flavor, helping you choose and savor the best-tasting matcha beverages.
Matcha, a traditional tea culture inherited from the Tang and Song dynasties, has once again captured the hearts of young consumers. The modern tea drink brand Heytea recently announced the return of its matcha series, debuting two new flavors—“Matcha Mojito” and “Intense Matcha Green Yen.” These not only upgrade the tea ingredients but also introduce an innovative rotating lid design and recommend drinking at a 45-degree angle, offering a refreshing experience for matcha enthusiasts.
Among the two returning products, “Matcha Mojito” is priced at 19 RMB per cup, while “Intense Matcha Green Yen” is set at 15 RMB. The pricing falls within a mid-range, affordable bracket—not as low as the previous promotional price of 9.9 RMB—but still attractive. This update also signifies Heytea’s deeper integration of matcha elements on the foundation of its classic cheese tea series, introducing richer and more layered tea drink options.
In terms of design, Heytea has specially adopted a rotating lid, which effectively prevents mess when drinking milk foam or cheese-topped beverages, maintaining cleanliness and reducing ingredient waste. For consumers who frequently enjoy drinks with cheese foam, this thoughtful detail enhances the overall drinking experience.
More crucially, the matcha used in these products is specially selected “1000-mesh matcha,” meaning the powder fineness exceeds 1000 mesh—an extremely high level of refinement. “Mesh count” refers to the density unit of a sieve; the higher the number, the finer the particles. High-mesh matcha powder not only dissolves well but also releases a richer tea aroma and umami flavor reminiscent of seaweed—highlighting one of the key features of this new release.
It is understood that this batch of 1000-mesh matcha comes from tea farms in Shaoxing, Zhejiang. The tea farmers carefully select high-quality fresh leaves, which undergo traditional steaming, rolling, and drying processes to produce steamed green tea, which is then meticulously ground into extremely fine matcha powder in a low-temperature environment. This production process not only preserves the signature vibrant green color of matcha but also imparts a unique oceanic flavor, resulting in a smooth taste with a pronounced aftertaste.
Consumer feedback on the new products has been largely positive. One customer who tried the “Matcha Mojito” shared that they ordered it iced, with less sugar, standard intense cheese foam (standard), and extra matcha powder sprinkled on top. They noted that the combination of cheese foam and matcha was very harmonious, with a well-balanced savory and tea aroma—even with the additional matcha powder, there was no noticeable astringency. The overall sweetness level was low, making it suitable for those who prefer a refreshing taste. However, some users suggested that choosing “a little sweet” might result in a flavor that’s too bland, while “normal sweet” or “less sweet” can taste overly sweet due to the inherent sweetness from the milk and cheese, advising adjustments based on personal taste.
The other variant, “Intense Matcha Green Yen,” features a more prominent aroma of Green Yen tea in the brew. Some consumers felt this somewhat overshadowed the matcha flavor, though others appreciated this tea-forward layered profile. Additionally, the amount of cheese foam in this drink has noticeably increased compared to previous products, satisfying customers who enjoy a rich, creamy texture.
Notably, Heytea included a “Drinking Tip” in the product promotional poster, advising customers not to insert the straw immediately upon receiving the drink. Instead, they should rotate to open the lid, tilt the cup at approximately45 degrees, and first take small sips of the rich matcha cheese foam layer on top, followed by the lower tea layer. This approach helps fully appreciate the dual flavors of the foam and the tea. This drinking suggestion not only adds a sense of ritual to the experience but also amused many netizens, evoking memories of the once-popular 45-degree photo trend, thus adding a touch of viral appeal.
In summary, Heytea’s newly returned matcha series not only upgrades its ingredients and production process but also offers a more refined and layered tea-drinking experience through its innovative lid design and recommended drinking angle. For readers who love matcha or are looking to explore high-quality tea beverages, the “Matcha Mojito” and “Intense Matcha Green Yen” are definitely worth a try, providing a great opportunity to learn about the nuances of matcha and the art of sipping.
The above content is compiled by CoffeeHunters, a coffee news website.
