Introduction:Want to buy freshly roasted coffee beans with outstanding flavors but don’t know which shop to choose? This store, established in Guangzhou since 2013, is a highly regarded local specialty roaster. This article takes an in-depth look at the origins of their beans sold on Taobao and Tmall, their fresh roast guarantee, the pros and cons of their grind-to-order service, as well as how to properly store coffee powder and beans, helping you make a more informed choice and enjoy the best extraction flavors.
This coffee shop was founded in Guangzhou in 2013 and has now entered its eighth year. It is one of the most reputable specialty roasters in the area. The shop features a minimalist style, offering only one cup of coffee and a small cookie per visit, without selling any cakes or desserts, focusing entirely on perfecting the essence of coffee. Moreover, the brand shares coffee knowledge daily through its official account and sells a variety of freshly roasted coffee beans on Tmall and Taobao. Their selection includes classic single-origin beans such as Blue Mountain No.1, Red Label Geisha, Hua Kui, Guo Ding Ding, and Kenya AA.
Although the storefront is not large, this coffee shop offers over fifty different pour over bean options. Whether you want to try beans from different countries or regions, you’ll find something that suits your taste. It’s especially suitable for coffee enthusiasts who are interested in exploring single-origin coffees or challenging various flavor profiles. In addition to its physical store, this shop also provides consistently high-quality freshly roasted coffee to Chinese consumers worldwide through online platforms.
The official flavor descriptions of each coffee bean from this shop are based on their state shortly after roasting. Generally speaking, if coffee beans are left for more than a month, their aroma and flavor will noticeably decline, making it difficult to recreate the layered experience of the initial brew. Therefore, the shop strictly controls shipping times and only sends out beans roasted within the last five days to ensure customers can enjoy them at their optimal flavor peak.
Many customers, for convenience, request that their coffee beans be pre-ground before shipping to skip the grinding step themselves. To accommodate this need, the shop offers a “grind-to-order” service. Customers only need to specify their brewing method when placing an order, and the shop will adjust the grind size according to extraction requirements, then grind and seal the beans using commercial-grade equipment. However, it’s important to note that once coffee beans are ground into powder, their surface area exposed to air increases significantly, causing volatile aromatic compounds to dissipate rapidly and accelerating the decline in flavor.
If you purchase a larger quantity of pre-ground coffee powder at once, it’s recommended to immediately divide it into multiple airtight containers or resealable bags, using one pack at a time to avoid repeated opening that leads to aroma loss. This approach can maximize the flavor preservation period of the coffee powder, especially maintaining relatively intact aroma performance within the first week after opening.
In addition, medium to light roasted coffee beans, such as Yirgacheffe, are characterized by their bright, refreshing acidity and floral notes—qualities that are particularly susceptible to oxidation. In real cases, lightly roasted Yirgacheffe, once ground into powder, can shift from its original fruity acidity and freshness to a dull caramel-like tone in just a few hours. Therefore, if you’re particularly keen on these delicate flavors, it’s advisable to use a reliable hand or electric grinder to grind beans just before brewing, in order to fully experience the complete flavor profile that freshly roasted beans offer.
In summary, when selecting coffee beans, it’s important not only to pay attention to origin and processing methods, but also to prioritize roast date and storage practices. This coffee shop provides a relatively comprehensive process in this regard—from ensuring freshly roasted beans, offering a diverse bean selection, to flexible grind-to-order options—all of which can meet the needs of coffee lovers at different levels. As long as you master the correct storage and brewing methods, you can easily enjoy a professional-grade coffee experience at home.
The above content is compiled by CoffeeHunters, a coffee news website.
