October 24, 2026

Introduction:Recently, many consumers have noticed that the tables and chairs originally provided for customers to rest in Luckin Ice City outlets have been gradually removed, sparking widespread discussion. In fact, this adjustment not only improves the in-store environment but also creates more space for displaying the brand’s products. What are the practical considerations behind removing the seats? How have consumers and staff reacted? This article takes an in-depth look at the reasons and impacts of Luckin Ice City’s store layout changes.

Recently, many regular customers of Luckin Ice City have noticed that the tables and chairs where they could once take a short break are no longer there. This change has made some long-time customers feel uncomfortable, but many netizens online have expressed their support. It turns out that removing the seating area not only reduces the likelihood of non-customers occupying seats for extended periods but also helps improve overall store hygiene. More importantly, it frees up space to display Luckin Ice City’s own snacks and merchandise.

In the past, some Luckin Ice City outlets would place several tables and chairs depending on the available space, with some even offering sofa areas where customers could wait or rest after purchasing drinks. However, since there were no restrictions limiting seating to paying customers, many passersby and local residents would also come in to sit down, resulting in genuine customers unable to find a seat. There were even instances of people occupying seats for long periods, playing on their phones or talking loudly.

Additionally, during peak hours, stores are often understaffed, with employees busy preparing drinks and unable to promptly clean the customer seating area. Many customers reported encountering seats left with drink bottles, snack wrappers, or even melon seed shells from previous users, making the overall environment messy and negatively affecting the customer experience.Milk Tea Chain Melts Ice City Removes Tables and Chairs, Adds Snack Racks: Analysis of Brand Strategy and Operational Optimization

To address these issues, the brand decided to adjust the store layout by removing the original tables and chairs. This serves to reduce seat occupation by non-customers and also lessens the cleaning burden on staff. Multiple employees noted that without the external seating area, the store has become noticeably cleaner, requiring less frequent cleaning and reducing their workload — something the staff truly find “much easier.”

A deeper reason lies in the brand’s adjustment of its product strategy. It is understood that Luckin Ice City intends to use the former customer seating area to install shelves for displaying and selling self-made snacks, beverage-related merchandise, and other derivative products. This change not only improves space utilization efficiency but also helps generate additional revenue streams.

Reactions to this adjustment among netizens are mixed, but most express understanding and support. Some netizens pointed out that although there are fewer places to sit, the store has become cleaner and there are fewer disputes caused by seat occupation. Other consumers believe that introducing more coffee or tea-related merchandise in the future could potentially enhance the overall shopping experience.

Overall, Luckin Ice City’s recent internal store layout adjustments reflect the brand’s flexible response in operations and product strategy. From improving hygiene, reducing staff workload, to expanding product display space, each change is backed by practical considerations and also paves new directions for future store operation models.

The above content is compiled by CoffeeHunters, a coffee news website.

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