Introduction:Two part-time employees of Nayuki, one from Shenzhen and the other from Xiantao, Hubei, recently accused the brand of unreasonable scheduling, verbal abuse, and even wrongful termination. The incidents have sparked heated discussions within online communities. Beyond individual employee behavior, how chain tea beverage brands can establish fair workplace environments and improve store-level staffing management mechanisms have become issues of shared concern for both the industry and consumers.
Recently, a social media post detailing the unfair treatment of part-time staff at a Nayuki store quickly went viral among netizens. A self-identified college student revealed that they had worked part-time at a Nayuki outlet in Shenzhen for over two months but were only scheduled for four shifts, with no work assignments at all for nearly a month, and were eventually dismissed without warning.
When the student asked the scheduling manager for an explanation, not only was there no reasonable response, but they were also verbally attacked by a senior staff member in the store. The scheduling manager brushed it off by claiming “poor work efficiency.” The student believes that if they were truly unfit for the role, the store should have stated it directly, rather than wasting their time by not giving them shifts, and also questioned whether they were being targeted by other staff members.
After the post went public, netizens reacted with outrage, with many considering it workplace bullying. They left over two thousand negative reviews on third-party evaluation platforms for the involved stores, hoping to pressure Nayuki into addressing the issue. Some users also commented on Nayuki’s official social media accounts, demanding that the brand step forward to provide explanations and solutions—such as investigating the involved employees or issuing a public response.
Notably, shortly after the Shenzhen incident gained traction, a similar case emerged in Xiantao, Hubei. A Nayuki employee accused the store manager of singling them out, bringing the issue of workplace management in chain tea beverages back into the spotlight. Industry insiders pointed out that situations such as senior employees sidelining newcomers or improper management by store managers are not unique to Nayuki—similar incidents have occasionally occurred at other chain beverage brands, highlighting the need for further optimization of overall staffing management systems.
A tea beverage industry insider analyzed that daily operational pressures at stores, high staff turnover rates, and insufficient oversight by the brand regarding personnel management can all contribute to unfair workplace practices. It is recommended that brands not only strengthen internal training but also establish transparent and fair scheduling and complaint mechanisms to genuinely protect the rights of frontline employees and maintain a positive working environment.
As of now, the involved student mentioned having received both text and phone apologies from two of the Nayuki employees in question, but the brand itself has yet to issue any public response. This incident not only prompts consumers to re-examine the brand’s social responsibility but also serves as a reminder to the industry: amid the rapid expansion of chain tea beverages, personnel management and employee care must not be overlooked.
The above content is compiled by CoffeeHunters, a coffee news website.
