Introduction:The popular drink from Jasmine Milk White, Pistachio Jasmine Coconut, has gained widespread acclaim for its unique pistachio-flavored foam and refreshing coconut water combination. However, recently, many delivery customers have reported issues such as the foam sinking to the bottom and the drink becoming cloudy after delivery, negatively affecting the overall experience. This article delves into the possible reasons behind the sinking foam, including delivery timing, store operations, and ingredient changes, while analyzing the quality control challenges amid a surge in delivery orders to help readers understand the truth behind the phenomenon.
Since its launch in 2022, the Pistachio Jasmine Coconut from Jasmine Milk White has quickly won the hearts of many consumers with its creative pairing of pistachio-flavored foam and refreshing jasmine coconut water, becoming a must-order classic for many. However, recently, many customers who ordered this drink through delivery platforms have found that the foam, which should normally float on top of the coconut water, sinks to the bottom after pouring, and the coconut water appears cloudy, with even some unidentifiable particles floating around, raising concerns and doubts among many customers.
According to feedback from several loyal customers, to maintain the best taste for takeout drinks, stores have always adopted a method of separately packaging the foam and the drink, with customers pouring the foam into the drink themselves upon receipt. In the past, when done at home, the foam would successfully float on the surface, but now the sinking issue has led to questions about whether there are problems with the production process or the delivery process.
Regarding this wave of "foam failure" incidents, some netizens speculate that the issue may be related to delays in delivery. Especially during peak order times, if delivery riders fail to deliver promptly, the foam may sit at room temperature for too long, potentially altering its texture and thus affecting the layering effect after pouring. Observations also note that many consumers have recently shared delivery times exceeding 30 minutes or even longer, further fueling the plausibility of this theory.
On the other hand, some suggest that with the significant increase in delivery orders around holidays, store staff under high pressure might not strictly follow standard procedures for making the foam—such as insufficient whipping time or incorrect ratios—resulting in the foam being too thin. Once poured into the drink, it fails to layer with the coconut water and instead quickly merges with it, affecting both appearance and taste. Some affected customers mentioned that the received foam felt "like water," distinctly different from previous experiences.
Additionally, a small number of consumers suspect the issue might stem from ingredient changes—for example, switching to a different brand or batch of pistachio-flavored ingredients, or improper refrigeration of the foam after preparation, leading to unstable quality. However, the brand has not publicly confirmed whether there have been any adjustments to the recipe or storage methods.
In response to the heated online discussions, the customer service of Jasmine Milk White stated that the related cases "did not meet our production standards" and had proactively contacted some affected customers to offer refunds or other after-sales solutions. Although most customers received some compensation after communicating with the stores, seeing more and more similar cases has raised concerns about whether one can still enjoy a cup of bubble tea that meets expectations.
Since the intensification of competition among delivery platforms and the reduction in average product prices, many consumers have taken the opportunity to purchase tea drinks at more affordable prices. Jasmine Milk White stores have also seen a significant increase in delivery orders. However, some stores, due to a sudden surge in orders, have experienced issues with insufficient staffing and ingredient supply, leading to frequent quality control problems. According to online discussions, since the May Day holiday, complaints about sinking foam, missing toppings, and wrong ingredient additions have noticeably increased, becoming a focal point of consumer concern.
Industry observers believe that in the face of an unexpected surge in delivery orders, brands should not only adjust promotional strategies but also ensure that stores have adequate resources and training to maintain the quality of each drink served, rather than letting consumers become "victims of declining quality" due to market competition. How to strike a balance between expansion and quality control will be a critical challenge that emerging tea brands like Jasmine Milk White will need to address in the future.
The above content is compiled by CoffeeHunters, a coffee news website.
