Introduction:Chaoshe Tea Qi has launched the second wave of limited-edition packaging in collaboration with the animated film "Ne Zha 2," featuring the popular character Ao Guang and the theme "Scent-Seeking Camellia." The collection quickly attracted numerous fans eager to purchase. However, the actual paper bags and themed cups received by customers exhibited issues such as overlapping patterns, noticeable color discrepancies, and blurred details, sparking dissatisfaction among consumers. This article delves into the quality control controversy surrounding this collaboration merchandise, examining customer feedback and the brand’s response strategies.
Recently, Chaoshe Tea Qi rolled out the second wave of limited-edition packaging in collaboration with the animated movie "Ne Zha 2" across its national outlets. The design prominently features the fan-favorite character Ao Guang, printed on paper bags and beverage carryout cups, and is bundled with the new drink "Scent-Seeking Camellia." Customers who purchase one drink receive a matching paper bag, and the news garnered an enthusiastic response. Many fans quickly flocked to nearby stores to place orders, hoping to collect this limited-edition merchandise.
However, when customers eagerly opened their packages, what they found was disappointing in terms of quality.Multiple photos shared by netizens show that the character designs on the themed cups exhibit obvious overlapping images.Some customers even joked that they needed 3D glasses to clearly discern the image details. In addition to the ghosting issue,there are also visibly apparent color differences between the themed cups, paper bags, and the official posters released.Details such as the characters' eyebrows and eyes are so blurred that they almost merge into one, resembling a "pixelated" effect seen in digital images.
This is not the first time Chaoshe Tea Qi has faced quality control scrutiny over collaboration packaging. During the first wave of the collaboration, many customers reported issues such as blurry printing, abnormal colors, and even fading, which had already upset many collectors. Many had hoped the brand would adjust its production process based on the feedback, but unfortunately, the second wave of packaging still exhibited similar problems, leaving highly anticipating customers deeply disappointed.
Many customers stated that their primary motivation for purchasing the specified drinks was to collect these collaboration items, rather than for the drinks themselves.Therefore, when the actual packaging received showed significant discrepancies compared to the promotional images, they naturally felt let down, and some even believed the brand still has considerable room for improvement in quality control and production management.。
Aside from issues with the print quality of the packaging, some customers also complained about service process shortcomings. Certain outlets did not provide the corresponding themed cups for the specified drink "Scent-Seeking Camellia" as advertised by the brand, resulting in takeout or delivery customers opening their packages only to find cups without the expected collaboration design, which detracted from the overall consumer experience. Some customers mentioned that they had to actively contact the outlets to inquire or file complaints to protect their own rights, adding unnecessary hassle.
Overall, market feedback indicates that while Chaoshe Tea Qi’s collaboration with "Ne Zha 2" successfully captured attention, its execution exposed numerous issues.Compared to other beverage brands that have demonstrated meticulous execution and high-quality packaging in their collaboration products, Chaoshe Tea Qi clearly needs to improve in terms of quality control and service consistency this time around.Many netizens on social media platforms have expressed their hope that the brand will take consumer feedback seriously and optimize aspects such as printing techniques, quality control processes, and store services, in order to enhance the overall experience of future collaboration events.
The above content is compiled by CoffeeHunters, a coffee news website.
