Introduction:The collaborative campaign between Chaoshe Tea Ji and the animated film "Ne Zha 2" encountered issues on its first day, such as packaging chaos and material mismatches, sparking dissatisfaction among consumers. This article details the actual problems encountered on the first day of the campaign, including packaging shortages and delivery errors, analyzes differences in store execution, and compares it with the successful collaboration case of Kudi, offering consumers tips to avoid pitfalls and a reference for the correct redemption process.
The highly anticipated collaborative campaign between Chaoshe Tea Ji and the animated film "Ne Zha 2" officially launched today, attracting a large number of fans scrambling to purchase limited-edition merchandise. However, on the very first day of the campaign, reports emerged of chaotic packaging supplies, mismatched promotional items, and even instances where customers received paper bags and cups that did not match the official promotions, leading to considerable negative feedback.
According to the brand’s plan, this collaboration adopts a pre-sale system. Consumers can purchase designated packages through the official mini-program to receive beverage vouchers and merchandise exchange coupons. Once the redemption period begins, they can collect the limited-edition items at the purchasing store. Stores also switched to collaborative packaging materials, and purchasing any single collaborative drink was supposed to come with a corresponding character paper bag, takeout cup, and laser tag.
However, many consumers reported that the limited-edition packaging materials they actually received differed from the official promotional images. Some customers ordered the Ne Zha and Ao Bing designs based on the mini-program promotional graphics, only to receive two identical paper cups or just regular takeout cups instead of the advertised limited-edition designs. Others shared photos showing they only received laser tags without the matching paper bags, or vice versa—only paper bags without the accompanying laser tags.
In addition to the "missing quantities" of packaging materials, some consumers also encountered stores that did not use the designated limited-edition packaging as required. Despite the campaign having already started, some stores still used regular packaging materials to pack drinks, failing to switch to the collaborative limited-edition materials, leaving consumers deeply disappointed.
When consumers raised concerns about missing items with store staff, although most employees responded politely and apologized, the methods for providing replacements varied. Some stores said they could issue the missing items with the next order, some required customers to pick them up in person with a receipt, and some stores even directly replied that certain materials had run out with no clear timeline for restocking, leaving consumers feeling helpless.
Such chaos reminded many fans of Kudi’s recent collaboration with "Ne Zha 2." In comparison, Kudi’s campaign did not adopt complicated formats like blind boxes or two-drink sets, nor did it engage in bundled sales. Whenever consumers reported missing items or damaged merchandise on social media, the brand promptly and proactively reached out to resolve the issues. Its after-sales performance received widespread praise and was hailed as a "textbook-level collaboration."
Since Kudi had already provided a relatively well-executed collaboration model, many fans had expected Chaoshe Tea Ji to learn from it and deliver a smoother consumer experience. However, the first day of the campaign saw issues like packaging mismatches and supply shortages, leaving many in-store fans deeply disappointed. Netizens even bluntly remarked, "They can’t even get the homework from Kudi right—this huge opportunity is too much for Tea Ji to handle."
The above content is compiled by CoffeeHunters, a coffee news website.
