Introduction:Manner recently adjusted its membership points policy. Starting in 2025, points will be subject to a two-year expiration rule, and all points accumulated before 2025 will be reset to zero by the end of that year. At the same time, the point threshold for redeeming popular items such as stainless steel straw cups has been raised from 120 to 220 points. This article takes an in-depth look at how the new policy impacts regular customers, explores the challenges of earning points and alternative options, helping coffee enthusiasts assess whether it’s still worthwhile to keep accumulating points.

Recently, Manner Coffee updated its membership points policy through its official mini-program, drawing attention and discussion from many long-time customers. Starting in 2025, points earned from purchases will follow a two-year validity period, and any points accumulated before 2025 will be cleared by the end of that year. This move caught many loyal customers off guard, especially those who had already accumulated a certain number of points and were looking forward to redeeming rewards.

According to the latest rules shared online, starting in 2025, Manner will implement a two-year validity system for points, with expired points being automatically cleared. Furthermore, any points that existed prior to 2025 will be uniformly reset to zero on December 31, 2025. For users who are accustomed to placing orders through the mini-program and picking up in-store, this undoubtedly adds to the difficulty of managing their points.

Currently, the ways to earn Manner points are relatively limited, mainly through purchases made on the official mini-program, where one point is awarded for every 5 yuan spent. If purchases are primarily made through delivery services, points cannot be accumulated, making it even more difficult for customers who can only order via food delivery platforms to collect points. One member commented: “Unless you visit the store to make purchases regularly, it’s really hard to accumulate points.”

Not only are points harder to earn, but the redemption thresholds have also been raised. For example, the stainless steel straw cup, which previously required only 120 points, now needs 220 points to redeem.Such adjustments have left many customers who had already accumulated a certain number of points feeling disappointed, as the rewards they had planned to redeem have now become out of reach.

Some customers have pointed out that Manner’s points system lacks flexibility—not only are the earning methods limited, but there are also no membership tiers like those offered by Starbucks or Luckin, meaning even frequent customers find it hard to enjoy additional benefits. Many regulars say that the current selection of items available for points redemption is limited, and they often face inflation-like increases in redemption thresholds, leaving points feeling neither particularly useful nor completely worthless.

Additionally, since points can only be accumulated through the mini-program, users who don’t frequently use the platform have even less incentive to participate. One member bluntly stated: “If you’re not placing orders daily, it’s simply impossible to reach the redemption threshold.” For customers who only occasionally make purchases or mainly rely on delivery, points have almost no appeal.

Overall, Manner’s latest points policy adjustment presents a significant challenge for long-term customers. The two-year expiration rule for points, combined with the increased redemption thresholds, makes it even more difficult to derive value from points that were already hard to accumulate. For users who have a large number of points in their accounts but are unable to redeem desirable items, they may consider switching to other brands that offer more practical membership benefits in the future.

In summary, if you’re a regular Manner customer, it’s recommended to keep a close eye on the validity period of your points and plan your redemption strategy in advance to avoid losing hard-earned points when they expire. If earning and redeeming points no longer appeal to you, it might also be time to reconsider your coffee consumption choices.

The above content is compiled by CoffeeHunters, a coffee news website.