Introduction:In recent years, tea beverage brands have proliferated across retail outlets. Among them, Mixue Ice Cream & Tea has become a street-level sensation thanks to its catchy, brainwashing theme song. However, if the music is left playing after closing time, what was once a joyful jingle can quickly turn into a source of late-night noise pollution. Reports have emerged from Liaoning, Henan, and other regions about Mixue stores continuing to play music outside of business hours, sparking complaints from nearby residents. This article delves into several real-life cases, explores the root causes of the issue, and offers preventative suggestions for store operations to help both businesses and consumers maintain a pleasant commercial and residential environment.
It’s no longer a novelty to see densely packed tea beverage brand outlets lining today’s urban streets. Among them, Mixue Ice Cream & Tea has garnered significant attention with its highly recognizable, catchy theme song “I love you, you love me, Mixue Ice Cream & Tea is so sweet.” The tune often stops passersby in their tracks. Yet when this upbeat melody continues to play outside of business hours—especially late at night—what was once a friendly brand image can abruptly transform into an irritating noise source.
According to recent reports, multiple Mixue outlets in Liaoning and Henan provinces have been found playing music well into the night due to speakers being left on after closing. This has significantly disrupted the rest of nearby residents. Some residents have stated that hearing the cheerful theme song loop endlessly during the quiet of night not only prevents sleep but also evokes feelings of unease and bewilderment, with some even likening the scenario to a scene from a horror movie.
A netizen from Liaoning shared a video on social media showing that a Mixue store near their home continued to emit clear music from its speakers even after closing. The video quickly went viral, prompting many users to share similar experiences, with some humorously suggesting that perhaps the store mascot “Snow King” was hosting its own nighttime parties.
Reactions from netizens to such incidents have been varied. Some believe it may be due to staff negligence after a long day, forgetting to turn off the music before leaving. Others point out that older speaker systems might malfunction and start playing music automatically. Regardless of the cause, for surrounding residents, late-night audio disturbances are undeniably a serious issue.
This is not the first time such incidents have occurred. Previously, residents have called the police over Mixue stores playing loud music late at night, accusing them of creating noise pollution. Similar situations have also been reported in Henan, where pedestrians passing by closed Mixue outlets heard music coming from inside and described the scene as eerie, almost like something out of a movie.
In response to these issues, industry experts suggest that stores should establish more rigorous end-of-business procedures,ensuring that all equipment—including speakers—is manually turned off before closing,and considering upgrading to audio systems with auto-timed shut-off functions to prevent noise problems caused by human error or equipment malfunctions. Furthermore, brand management should strengthen operational guidelines and inspection mechanisms across all outlets to enhance overall service quality and minimize disturbances to both customers and nearby residents.
In summary, while tea beverage outlets pursue brand visibility and a friendly public image, they must also take into account the living environment of surrounding residential areas. With improved management practices and technological upgrades, incidents like “late-night speaker scares” can be effectively prevented, safeguarding brand reputation and maintaining community harmony.
The above content is compiled by CoffeeHunters, a coffee news website.
