Introduction:At the start of 2025, M Stand launched a Beetroot Apple Hot Americano and a Beetroot Latte, attempting to incorporate vegetable elements into classic coffee. These innovative flavor profiles sparked polarized discussions: some praised their refreshing layers, while many more criticized them for earthy tones and artificial flavoring. This article delves into the actual flavor performance of these two new drinks, the differences in consumer feedback, and offers purchasing advice and drinking tips.
Stepping into 2025, M Stand, as always, captured attention through creative merchandise. This year, a red teddy velvet tote bag served as the highlight of the New Year launch, successfully generating buzz. At the same time, the brand also introduced two new beverages centered around the "health concept"—the Beetroot Apple Hot Americano and the Beetroot Latte—aiming to infuse traditional coffee with novel fruit and vegetable elements.
The official introduction states that both new drinks feature "the unique fruit and vegetable flavors of beetroot," emphasizing a balanced sweet-and-sour taste profile. The goal is to allow consumers to enjoy the rich base of coffee while also experiencing the natural sweetness of beetroot and apple. However, the actual market response turned out to be unexpectedly divided.
Some consumers gave positive feedback on this innovation, believing that the distinctive aroma of beetroot and the fresh sweetness of apple subtly complement the deep richness of coffee. The overall experience was surprising, especially appealing to coffee enthusiasts who enjoy trying new flavors. They particularly noted that the subtle earthy note of beetroot formed an interesting contrast with the fruity aroma of apple, adding depth to the drink.
However, more consumer feedback leaned negative. Many bluntly stated that the characteristic "earthy taste" of beetroot clashed severely with the flavor of coffee, even describing the overall taste as similar to "cough syrup" or commercial fruit-flavored drinks, lacking the layers of genuine fruit flavor. Some reviews pointed out that the drinks were overly sweet, masking the coffee’s inherent flavor and making the overall taste more like a coffee-flavored sweet beverage rather than a professionally crafted coffee drink.
Additionally, consumers questioned the pairing of beetroot and coffee, arguing that the two have vastly different flavor profiles that struggle to achieve true harmony. One drinker described: "The earthiness of the beetroot, the sweetness of the apple, and the bitterness of the coffee all act independently without blending together—it tastes very chaotic." This flavor mismatch became the main reason for most negative reviews.
Notably, M Stand’s loyal customer base expressed clear disappointment with the direction of these new products. Many long-time supporters remarked that in recent years, the brand seems to have shifted its focus from premium coffee itself toward merchandise marketing. They missed the special limited-edition drinks launched during past holidays, such as the Christmas-exclusive mulled wine Americano, believing those offerings better embodied the essence of coffee and seasonal ambiance, truly reflecting M Stand’s brand values.
Industry observers pointed out that while innovative coffee flavors incorporating fruits and vegetables can attract market attention, the key lies in thebalance and integrationof flavor elements. Successful examples typically skillfully blend the characteristics of vegetables and fruits to complement the base of coffee, rather than simply layering them on top. When trying such innovative drinks, consumers are advised to first understand their own flavor tolerance and may opt to try a small size first to avoid waste if the taste doesn’t suit their preference.
In summary, although M Stand’s newly launched Beetroot Apple series coffees gained a certain level of attention for their creativity, there remains a gap between their actual flavor performance and market expectations. For consumers who prefer traditional coffee flavors or are sensitive to the distinctive scent of beetroot, cautious trial is recommended. Meanwhile, those who are adventurous in trying new flavors and seeking innovative coffee experiences may evaluate whether these drinks align with their personal taste with an open mind.
The above content is compiled by CoffeeHunters, a coffee news website.
