Introduction:Recently, many consumers have noticed that some Manner stores with in-store baking capabilities have suddenly removed freshly baked bread from their shelves. Staff members have given various explanations, while the official response has only referred to it as a temporary adjustment. Is it due to equipment upgrades, operational strategy changes, or profit considerations? This article provides a detailed analysis of the reasons behind the incident and offers alternative purchasing suggestions, so you can continue to enjoy high-value freshly baked bread.
Recently, many regular customers of Manner have observed that the bread sections in some stores that previously offered freshly baked bread have suddenly become empty. Puzzlingly, no announcements have been posted inside the stores, and the answers given by staff members vary widely—some say the ovens and other equipment are being upgraded, while others bluntly state that freshly baked bread has been temporarily discontinued because it is “not profitable.”
This change has caught many customers who enjoy Manner’s affordable freshly baked bread off guard. Especially those who are used to buying one as breakfast or a snack every day now face empty bread shelves and can’t help but worry: will Manner completely eliminate its baked goods line?
In fact, not all Manner stores sell freshly baked bread. Only those marked with the word “baking” on the official mini-program have dedicated baking facilities where bread and other products are made on-site. These stores are usually larger in size, and customers can sometimes even watch the entire bread-making process—from kneading to shaping—through the glass windows, attracting many consumers who value ingredient freshness and production transparency.
Manner’s freshly baked bread has always been known for its affordable prices, with most items priced between 5 and 8 yuan, and even the higher-priced options rarely exceeding 10 yuan. Compared to other bakery brands on the market, this pricing strategy has led many customers to call it a “great deal,” and it has also become a major draw for foot traffic.
However, since early July, many consumers have shared on social media platforms that the bread sections in their usual Manner stores have been out of stock for several consecutive days. Some have even visited multiple days in a row without success. Others have pointed out that in addition to removing bread, some stores also seem to have reduced in size, sparking speculation about potential operational adjustments by the brand.
In response to customer inquiries, Manner staff in different locations have given inconsistent answers. Some explain that the lack of freshly baked bread is due to kitchen equipment undergoing maintenance or upgrades, along with bread bakers being temporarily away for training. Others admit frankly that the adjustment is related to poor profitability of the product line.
Notably, it has been understood that Manner has temporarily closed some stores for internal adjustments in recent months. Netizens speculate that these outlets with baking capabilities may also be facing manpower shortages or supply chain issues, leading to a temporary inability to maintain normal supply. As of press time, Manner has not provided an official statement clarifying whether freshly baked bread will be completely removed from all stores.
If you check on the Manner mini-program, you’ll find that some stores are still selling freshly baked bread as usual. However, nearly a dozen stores, located in Guangzhou, Shenzhen, Hangzhou, and Shanghai, display the message “temporarily sold out.” If you’re a loyal “bread enthusiast,” you might want to keep an eye on official updates or consider other local bakery brands that also offer high-value freshly baked bread as alternatives.
The above content is compiled by CoffeeHunters, a coffee news website.
