Introduction:The tea beverage brand Guming recently launched a 9.9 RMB all-you-can-drink bubble tea promotion and distributed 500,000 free drink vouchers via its mini-program to attract consumers. However, shortly after the event began, a large number of users reported that the mini-program took a long time to load or even crashed for nearly half an hour, sparking heated discussions online. This article analyzes the reasons behind the incident and offers tips for participating in similar promotional activities.
The tea beverage brand Guming recently introduced a half-month-long promotion offering all-you-can-drink bubble tea at 9.9 RMB, and on the first day of the event, it scheduled the release of 500,000 free drink vouchers through its official mini-program to draw in more participants. To further boost the promotion, in addition to the free vouchers, a large number of 4.9 RMB and 8.9 RMB discount coupons were also made available, with many fans waiting in front of the mini-program as early as 12:00 PM, just before the event began, ready to grab the coupons.
However, when the event time arrived, many users found that after entering the mini-program, instead of smoothly accessing the event page as expected, they encountered a completely blank screen. Despite entering the correct promo codes, the system did not respond, leading many users to suspect that the overwhelming influx of users caused the mini-program’s server to overload and malfunction.
In fact, according to the official announcement, 100,000 free drink vouchers were to be distributed at 12:00 PM today, attracting numerous consumers who were ready to grab them right on time. But many netizens reported that even a few minutes before the event began, the mini-program had already exhibited noticeable lag and was even unable to load pages, indicating that the system may have already been under considerable stress.
By 12:00 PM sharp, the situation worsened, with the mini-program crashing for nearly half an hour. Users refreshing repeatedly were still unable to access it, and some even tried using the desktop version of the site, but still could not successfully load the event page. Social media platforms were soon flooded with complaints from users, and the hashtag #GumingCrashed# briefly trended on the hot search list, sparking widespread discussion.
This is not the first time Guming’s mini-program has experienced technical issues during major promotional events. Long-time users of the brand pointed out that in the past, during limited-time promotions such as buy-one-get-one-free deals, the mini-program interface often crashed. Although they had provided feedback to the official team multiple times, the problem seemed to never have been significantly resolved.
Currently, mini-programs have become the main platform for tea beverage brands to promote and sell their products, especially during limited-time offers or free drink campaigns, where they serve as the primary channel for consumers to access discounts. As a result, many netizens believe that brands should place greater emphasis on the stability of their mini-programs—especially during popular events—and should conduct thorough server load testing and maintenance preparations in advance to ensure that consumers can participate smoothly.
Regarding this incident, many consumers expressed disappointment, believing that since Guming hoped to attract customers and increase brand exposure through the promotional campaign, it should have made adequate technical preparations. Instead, users eagerly awaiting discounts were met with repeated system crashes, which in turn affected their trust and goodwill toward the brand.
In summary, when participating in similar limited-time voucher grabs or free drink events, users are advised to enter the event page in advance to familiarize themselves with the process and avoid refreshing the page all at once when the event begins, so as to reduce the system load. If the mini-program fails to load, it is recommended to wait a moment before retrying or check the latest updates through the official social channels to ensure your rights and interests are not compromised.
The above content is compiled by CoffeeHunters, a coffee news website.
