Introduction:The possible phased discontinuation of Luckin’s Raw Cheese Latte has drawn significant attention and disappointment from many coffee enthusiasts. This article delves into the reasons behind the product’s removal from shelves, including its sales performance and supply chain challenges, while also looking back at its heyday of strong sales and the impact of its collaborative promotions. Additionally, it offers alternative options for consumers who remain fond of cheesy flavors, helping you continue to enjoy similar taste experiences.

Recently, rumors have circulated online that Luckin’s Raw Cheese Latte may be gradually phased out, leaving many fans feeling disheartened. According to internal staff, there is no nationwide unified date for its removal; rather, individual stores will stop selling it once their existing stock runs out, mainly due to poor sales performance and high material waste.

The Raw Cheese Latte topped Luckin’s internal latte testing in 2022 with its rich and creamy cheese aroma, quickly capturing widespread market attention. At the time, the product was launched under a limited-time and limited-region sales strategy, causing many customers who couldn’t try it right away to eagerly await its availability. Following widespread demand, Luckin eventually announced a nationwide rollout of this latte.

However, despite the initial enthusiastic response, some stores’ actual sales did not meet expectations. According to store staff, many outlets were only able to sell one or two cups per day, leading to high rates of waste as opened ingredients would spoil overnight. As a result, Luckin decided not to replenish the product uniformly but instead allowed each store to adjust inventory based on current stock levels, selling it only while supplies lasted.

Notably, the Raw Cheese Latte was briefly taken off shelves in September 2022 due to supply issues, sparking dissatisfaction among loyal customers. But it made a comeback on October 10 in collaboration with the popular anime “JoJo’s Bizarre Adventure: Stone Ocean,” and on that day alone, it sold over 1.31 million cups, totaling more than 6.59 million cups within seven days, showcasing its remarkable market appeal.

As Luckin continues to accelerate its pace of new product launches, with hundreds of new drinks introduced each year — expanding from traditional pure coffee and fresh milk coffee to innovative combinations like fruit-flavored coffee and tea-coffee blends — consumers now have more choices, which has relatively diluted the ordering proportion of single-flavor options like the Raw Cheese Latte.

For customers who still crave cheesy flavors, Luckin staff recommend considering the still-available “Mascarpone Raw Cheese Latte,” another product featuring a rich cheese taste that is also a collaboration with “Tom and Jerry” — a great alternative.

Overall, although the Raw Cheese Latte may gradually exit the market, the cheesy latte trend and the impact of its collaborations it once sparked remain memorable. For coffee enthusiasts, getting familiar with the characteristics of various cheese-flavored drinks can also help you continue enjoying similarly rich and creamy flavor experiences.

The above content is compiled by CoffeeHunters, a coffee news website.