Introduction:The popular specialty drink brand o.p.s. has officially launched its "On The Move" city tour initiative, with its first stop at the Wake Up Coffee Festival held at Shenzhen's Excellence Center. The event ran from April 29 to May 5, spanning seven days. Despite weekdays and high temperatures, long queues formed at the venue, with many fans willing to wait for hours just to try the flagship beverage, hailed as the "pinnacle of specialty drinks." This article will take you through the vibrant on-site atmosphere, details of the limited-edition combinations, and the meticulous planning behind the brand.
The well-known specialty coffee drink brand o.p.s. recently announced the launch of its "On The Move" city tour program, with its first location set at the highly anticipated Wake Up Coffee Festival in Shenzhen. The festival took place at the Excellence Center from April 29 to May 5, lasting a full seven days. The announcement quickly sparked heated discussions on social media, with fans eagerly leaving comments hoping the brand would visit their cities. The brand’s founder also stated that future stops would be planned based on the number of likes received from posts in various locations.
It is reported that the Wake Up Coffee Festival, where o.p.s. made its appearance this time, has been held annually since 2020 and has become a significant event for both the industry and coffee enthusiasts. Thanks to its unique drink recipes and strong reputation, o.p.s. stood out among the many participating brands, drawing large crowds on opening day. Even though the first day fell on a weekday and local temperatures reached 30°C, it did not dampen fans’ enthusiasm. Many arrived early in the morning to queue, with some even waiting over four hours just to taste the flagship specialty drink acclaimed as the “pinnacle of specialty drinks.”
According to official information, most brand booths typically operate from 11:00 AM to 7:00 PM, with staff arriving early to set up and prepare. However, the o.p.s. booth saw a queue forming as early as after 10:00 AM, highlighting its extraordinary popularity. One office worker who spotted the scene from their window couldn’t help but wonder: “Is the o.p.s. downstairs really that good?”
As the crowd continued to grow in the afternoon, the queue area became as packed as a rush-hour subway, stretching all the way to the roadside and weaving between other coffee stands. Notably, despite it being a weekday, many office workers took leave or carved out time to come, and even in the face of the heat and long waits, they were unwilling to give up the chance to taste the drinks. Despite Shenzhen’s scorching 30°C temperatures and bright sunshine, fans’ enthusiasm remained undampened. Many said that being able to enjoy o.p.s. without traveling to Shanghai made the effort more than worthwhile.
According to those who queued, o.p.s. had specially prepared two seasonal combinations for its Shenzhen stop, each including three specialty coffee drinks—one of which was an alcoholic beverage. The two sets are named Travel Light and Travel Wild, each priced uniformly at 118 yuan. Based on shared experiences online, most people waited at least an hour in line, with only a few early arrivals managing to order within half an hour. One fan even waited a full 4.5 hours and said they were willing to buy three sets at once for the experience.
As for why the queue moved so slowly, it was mainly because each specialty set included three different flavored drinks. Although the preparation process wasn’t particularly complex, the brand’s baristas would take the time to introduce each drink’s ingredient combinations, creative inspirations, and flavor profiles to customers in detail. As a result, even with a relatively small number of people, it still took several hours to complete the ordering process. This interactive design not only added to the enjoyment of the drinks but also gave customers a deeper understanding of the stories behind each specialty beverage, further enhancing the overall experience.
The above content is compiled by CoffeeHunters, a coffee news website.
