Introduction:The specialty coffee brand Seesaw has collaborated with Mengniu’s daily fresh milk brand, Everyday Pure Words, to launch a bottled cold brew fresh coffee latte. The product emphasizes zero added artificial sweeteners, using concentrated extract of monk fruit to provide natural sweetness. This article details the unique features of the product's formula, its market price range, and analyzes consumer feedback on its flavor—especially the taste of monk fruit sweetness—to help readers decide whether it’s worth trying.
The specialty coffee brand Seesaw recently teamed up with Everyday Pure Words, a fresh milk brand under Mengniu Group, to introduce an innovative bottled cold brew fresh coffee latte. According to official information, this product is made with specially blended coffee beans through cold brew processing and paired with fresh cow’s milk from GAP Grade 1 certified farms, highlighting the quality of the milk source and the purity of its flavor. The product is labeled as “0 vegetable creamer, 0 white sugar, 0 artificial sweeteners,” with its sweetness derived from natural concentrated monk fruit extract, positioning it as a clean-label formula with reduced artificial additives.
This bottled beverage is now available for purchase on e-commerce platforms, priced at approximately 11 RMB per bottle, with a minimum purchase of three bottles. This bundled packaging has attracted many consumers to stock up, especially those drawn to its claim of “no added artificial sweeteners.” However, the product’s reception after launch has been notably polarized, becoming a hot topic in recent coffee enthusiast communities.
Some consumers have given positive feedback on this new product, describing the combination of fresh milk and cold brew coffee as “refreshing and natural” and appreciating the simplicity and natural orientation of the ingredient list. Some users also mentioned choosing to try it because of the “0 artificial additives” label, hoping for a pure experience close to that of freshly brewed coffee. However, most discussions have focused on the use of concentrated monk fruit extract in the product, which has become the key factor behind its polarized reputation.
Many netizens have raised doubts after tasting, with some describing a “strange traditional Chinese medicine-like taste,” feeling that the sweet aroma of monk fruit does not harmonize well with the coffee and milk. Other consumers noted a “sticky sensation” or even an “unidentified astringent taste” upon drinking, which affected their overall experience. In reality, these negative reviews mostly point to the distinctive flavor brought by the concentrated monk fruit extract, rather than issues with the quality of the coffee or milk itself.
Further observation reveals that many buyers originally expected a “sugar-free, no additional sweetener” pure coffee latte—something akin to a simple combination of “coffee + fresh milk.” However, the actual product contains noticeable sweetness due to the addition of concentrated monk fruit extract, which came as a surprise and disappointment to this group of consumers. One netizen bluntly stated: “The brand seems to have misunderstood what the public truly wants—not just ‘sugar-free,’ but also avoiding unfamiliar sources of sweetness.” Some even compared it and concluded that the flavor is far inferior to a similar latte product launched by Everyday Pure Words three years ago.
Currently, the market features a variety of bottled coffee beverages from well-known brands such as Costa, Starbucks, and Nestlé, offering diverse flavors ranging from classic black coffee to various flavored lattes, providing consumers with a wider range of choices. In comparison, Seesaw’s bottled cold brew latte, developed in collaboration with Everyday Pure Words, carries a specific sweetness due to the addition of concentrated monk fruit extract. While it may cater to the taste preferences of certain groups, it can also cause discomfort among consumers unaccustomed to this flavor, and lacks alternative sweetening options.
Overall, the bottled coffee market is highly competitive, with not only traditional coffee brands but also water and general beverage brands actively expanding into this space. In this environment, products must not only emphasize convenience but also focus on taste diversity and flavor details. Relying solely on the effect of brand collaborations is no longer enough to attract all consumers. It is recommended that Seesaw take a more comprehensive approach to considering the taste preferences of different customer groups in future product development, and offer a more diversified range of choices.
The above content is compiled by CoffeeHunters, a coffee news website.
