Introduction:Is Luckin Coffee’s 9.9 RMB promotional campaign really ending on September 17? This news has sparked heated discussion on social media, with many consumers paying close attention to its potential impact. This article delves into the background of Luckin’s 9.9 RMB promotion strategy, user feedback, and countermeasures by competitors such as Cotti Coffee, helping readers stay up to date and make more informed purchasing decisions.

Recently, social platforms have been buzzing with rumors that Luckin Coffee will end its 9.9 RMB discount promotion on September 17, quickly becoming a hot topic among consumers. Since the celebration of its 10,000th store, the 9.9 RMB price point has become a key strategy for Luckin to attract customers. If this promotion is indeed terminated, it is bound to affect users who have long relied on this pricing.

On social media, many self-proclaimed insiders have posted messages with titles such as “Last Week for Luckin’s 9.9” and “9.9 RMB Promotion to Be Removed on September 17,” which have rapidly stirred widespread discussion. Some users expressed reluctance: “If it’s gone, then I won’t drink it anymore” or “I might as well switch to Cotti.” Others believe there are still other alternatives in the market and that there’s no need to worry too much.

In fact, since Luckin announced its 10,000-store plan, the 9.9 RMB promotion has gradually become normalized. It has not only successfully attracted new customers but also stabilized the consumption habits of existing ones. A sudden adjustment now could very likely lead to dissatisfaction and customer attrition.

Notably, some consumers have already started stockpiling coupons on the Luckin mini-program, while others have turned to Cotti Coffee in search of similar deals. Some netizens have even expressed “9.9 anxiety” due to the impending end of the promotion, accelerating their purchasing pace.

However, reactions among Luckin’s internal staff vary. Some employees optimistically say “our workload will decrease,” while others claiming to be staff members state they have not received any official notice. As of now, Luckin’s official team has yet to make a formal response to this rumor, leaving the public waiting for the final decision.

Looking back to earlier this year, Cotti Coffee launched the “100 Cities, 1,000 Stores Coffee Carnival,” selling its entire product line at a promotional price of 9.9 RMB. However, due to funding and other factors, the campaign only lasted until April before being halted. Subsequently, Luckin, leveraging its 10,000-store milestone, introduced the “10,000-Store Gratitude Feedback” campaign, featuring a daily 9.9 RMB bestseller, which prompted Cotti to launch its counter-strategy: “Summer Cold Drink Season, 9.9 RMB Every Day.”

Luckin has publicly stated that the 9.9 RMB promotion will be “normalized for at least two years” and emphasized on its official Weibo account that it will continue to advance its global coffee bean sourcing initiative, ensuring coffee quality while maintaining the accessible 9.9 RMB pricing.

From a supply chain perspective, Luckin has built strong bargaining power thanks to its 10,000-store scale, giving it a competitive edge in pricing and putting significant pressure on other brands, including Cotti and XinYunKa. This can also be seen as a kind of market “dimensionality reduction strike.”

Based on current information, although it is still uncertain whether the 9.9 RMB promotion will truly end on September 17, this move will profoundly influence the market landscape and consumer behavior. Consumers are advised to pay attention to official announcements and make timely use of existing promotions to get the best purchasing experience.

The above content is compiled by CoffeeHunters, a coffee news website.