Introduction:Luckin Coffee’s global 10,000th store is set to grandly open on June 5th on Zhongshan Road Pedestrian Street in Xiamen. This over 600-square-meter two-story flagship store not only marks an important milestone in the brand’s development but also introduces innovative services such as automatic pour over and on-site roasting for the first time. Evolving from the classic blue-and-white color scheme to a golden-accented industrial design, this store will deliver a brand-new coffee experience and serve as an important testing ground for new business formats.
Luckin Coffee is about to celebrate the grand opening of its global 10,000th store, with this landmark location situated in the brand’s birthplace—Xiamen, China. The new store is located in the bustling Zhongshan Road Pedestrian Street in Siming District, covering a total area of over 600 square meters and featuring an innovative two-story design. It is expected to officially open to the public on June 5th.
Unlike Luckin’s previous convenience-focused quick-service stores, this 10,000th-anniversary store is positioned as an “experimental field” for the brand’s new business formats. In addition to traditional freshly ground coffee, the store will introduce an automatic pour over system and an on-site roasting area for the first time, allowing customers to witness the entire process of coffee beans from roasting to extraction, further enhancing the depth and interactivity of the coffee experience.
It is understood that this store is not only the largest physical outlet under the Luckin brand to date, but its design style also makes a bold breakthrough. The usual blue-and-white color scheme has been replaced by an industrial-style space accented with golden details, creating a modern yet textured atmosphere.
The store features multiple distinct seating areas, each showcasing the brand’s growth journey over the years, including a feature wall collage made of “Little Blue Cups,” a national store distribution map, promotional posters of past brand ambassadors, as well as a display area for coffee beans from different origins.
For this over 600-square-meter mega store, netizens have expressed curiosity and concern, with many joking: “With such a large area, you might as well prepare to close the doors right after opening,” “Quality control will need to be top-notch—you might be busy for three hours,” “At least three store managers will need to take shifts to handle it.” Although compared to Starbucks’ several-thousand-square-meter roastery locations, Luckin’s store is still of medium size, but with the dual buzz of being the “10,000th store” and the “largest store,” it is expected to attract a large number of coffee enthusiasts coming to pay homage.
Since its establishment in 2017, Luckin has expanded rapidly leveraging internet thinking and proactive market strategies, combining popular IP collaborations and endorsements by top athletes, successfully establishing the “Little Blue Cup” as a nationally renowned coffee brand. This 10,000th-store milestone is not only a testament to the brand’s growth but also symbolizes Luckin’s leading position in China’s coffee market.
This flagship store in Xiamen will present a completely new ecological model, distinctly different from traditional stores in both spatial design and service offerings, providing customers with an immersive coffee experience. Whether this model will be replicated nationwide in the future is something to watch closely.
The above content is compiled by CoffeeHunters, a coffee news website.
