Introduction:For the first time, Meitu Inc. and Suzhou’s renowned specialty coffee brand “Algebraist” have joined forces in Fujian to launch a new co-branded coffee shop inside Meitu’s headquarters building in Xiamen. This collaboration not only marks an important step for Algebraist in expanding beyond its long-established Jiangsu-Zhejiang-Shanghai market, but also adds a uniquely aesthetic relaxation space to Meitu’s new headquarters. This article will take you through this distinctive coffee shop located within an office building — which is closed on weekends — as well as its design philosophy and background of the collaboration, along with practical visiting information.

Recently, Meitu Inc. has partnered with the Suzhou-based specialty coffee brand “Algebraist” to open the first co-branded coffee shop in Fujian Province inside Meitu’s Xiamen headquarters building. This shop not only symbolizes Algebraist’s official expansion beyond its long-cultivated Jiangsu-Zhejiang-Shanghai market into Fujian, but also serves as a coffee and rest space designed by Meitu for its new headquarters that combines aesthetics with functionality.

The shop is located on the right side of the building’s entrance, near the floor access control point. Though conveniently situated, it is inside an office building and is therefore only open on weekdays, not on weekends. Visitors should pay special attention to the operating hours. The three-day promotional event launched after the shop’s opening on April 6 was originally planned to coincide with the weekend, but was adjusted to officially begin on April 10. Coffee enthusiasts planning to visit are advised to avoid weekends and stay updated on the latest operating information.

The collaborating brand “Algebraist algebraist,” established in 2015, originated in Suzhou, Jiangsu. Formerly known as “Matrix Coffee,” it has built a solid brand reputation locally. The brand has long focused on “unique coffee flavor beverages” and “a high-aesthetic sensory atmosphere,” committed to delivering coffee experiences that are both consistent in quality and thoughtfully designed.

This co-branded shop with Meitu is the second collaboration between the two. As early as the Mid-Autumn Festival in 2022, they jointly launched a limited-edition co-branded coffee gift box, which sparked considerable discussion among consumers and in the market. Thanks to this prior successful partnership, the design and flavor presentation of this physical shop have achieved a deeper integration in terms of aesthetics and brand tone.

For Meitu, the establishment of this co-branded coffee shop is not about entering the coffee retail industry, but rather about creating a social and reception space for its new headquarters that combines a comfortable atmosphere with visual aesthetics. It also serves as a window to showcase Meitu’s corporate image and the style of its headquarters building.

Currently, “Algebraist” has approximately 87 shops across China, the vast majority concentrated in the Jiangsu-Zhejiang-Shanghai area. This co-branded shop at Meitu’s Xiamen headquarters marks the brand’s first official presence in Fujian and an important milestone in its expansion into the southern China market, signaling the brand’s gradual move toward a nationwide market strategy.

For consumers eager to experience this unique coffee shop firsthand, in addition to noting that it is closed on weekends, it is recommended to also check the shop’s operating hours and the latest promotional offers in advance. Moreover, since the shop is located inside an office building, visitors must comply with the building’s access control management. It is advisable to look up the relevant routes in advance to ensure a smooth visit.

The above content is compiled by CoffeeHunters, a coffee news website.