Introduction:The Ningbo Public Security Bureau set up a "POLICE COFFEE" pop-up booth at a creative market, where real police officers brewed coffee on-site. Combined with anti-fraud slogans on cup stickers and age-specific giveaways, the initiative aimed to promote fraud prevention awareness. This article delves into the execution details of this creative campaign, including how free coffee could be earned through likes, the design rationale behind anti-fraud giveaways for different age groups, and extends to real-life examples of collaborations between public security bureaus and coffee businesses across China, offering readers practical inspiration for anti-fraud efforts.

At a creative market in Ningbo, a purple-blue "POLICE COFFEE" booth became a major attraction, drawing crowds of people. This wasn’t an ordinary coffee stand but a promotional site created by the Jiangbei Branch of the Ningbo Public Security Bureau under the theme "Have You Fought Fraud Today?" Real police officers, both male and female, personally brewed coffee for the public, using the relaxed atmosphere of coffee culture to convey anti-fraud knowledge to younger audiences.

The booth design was full of clever touches. The classic blue background with white lettering was paired with down-to-earth phrases such as "Earning money isn’t easy, so cherish it when you do" and "Officer’s coffee is safe to drink—don’t wait until you’ve been scammed and end up drinking bitter coffee at the police station." These elements softened the typically stern image of the police, successfully capturing the attention of passersby with an adorable "contrast charm."

In addition to police officers brewing coffee, there were also staff on hand to guide the public in downloading anti-fraud apps, explaining common scam tactics, and distributing thoughtfully crafted anti-fraud giveaways. Each coffee cup had a sticker featuring warnings such as "Seek love, not money-making schemes" and "Romance is fine, but don’t talk money!" to reinforce the anti-fraud message.

To enhance the effectiveness of the campaign, police designed differentiated giveaways for different age groups: seniors received neck card holders printed with reminders like "Healthcare isn’t about investment, don’t trust unreliable schemes, keep your money safe, and protect your retirement funds"; children were given rulers featuring cartoon characters to learn about staying vigilant with strangers; and young people preferred cute police-themed stickers to decorate their phone cases and other items. All these giveaways were available for free selection, increasing interactivity.

Participants in the event only needed to follow on-site instructions to download a designated app, check in on their social media with an anti-fraud message, and gather eight likes to receive a free pour-over coffee made by an officer. Many netizens who tried it commented: "This is so heartwarming. Who knew anti-fraud could be so artistic?"

The Ningbo Public Security Bureau stated that this pop-up event aimed to combine the coffee culture beloved by young people, attracting them to learn about anti-fraud in a relaxed atmosphere, which could then be passed on to older generations through family ties. To deepen the educational impact, stand-up comedians were also invited on-site to share real scam cases in a humorous way, making the concept of fraud prevention more relatable.

In recent years, public security agencies across China have increasingly collaborated with coffee businesses to promote anti-fraud efforts. These include opening themed cafes within police compounds, organizing joint events with Luckin Coffee or Starbucks, and placing anti-fraud labels on coffee cups at partner stores. The Jiangbei Police Station in Ningbo even authorized a civilian coffee shop to establish a "Police Station COFFEE" outlet on the Bund Street, where the interior was decorated with anti-fraud promotional elements and cartoon police figures, continuously reinforcing public awareness of fraud prevention.

This creative anti-fraud campaign demonstrates that the police are breaking away from traditional promotional methods, building trust with the public through everyday scenarios and effectively enhancing the impact of fraud prevention education.

The above content is compiled by CoffeeHunters, a coffee news website.