Introduction:Luckin Coffee boasts a rich and frequently updated product line, but did you know that prices can actually vary between different stores? This article details the 2023 Luckin popular beverage price list, including classic coffees, Little Black Cup SOEs, Coconut Series, and Velvet Latte, among others, while also ranking the top ten highly-rated must-try options. It further explores how store grading affects pricing, and the logic behind why pickup prices are higher than delivery prices, helping you shop smarter and enjoy your coffee more value-for-money and satisfyingly.
In recent years, Luckin Coffee has spared no effort in product innovation, launching new items at such a rapid pace that customers often find something new each time they visit a store. However, many have gradually noticed that even when ordering the same drink, the checkout price may vary slightly across different locations. What exactly causes these price differences? This article will take you through Luckin’s latest 2023 price list, analyze its store pricing strategy, and highlight ten of the most popular and well-received drinks, so you can enjoy your coffee with clarity and satisfaction.
First, we’ve compiled the recommended retail prices of Luckin’s main products in 2023. In the classic coffee category, lattes made with blended beans are priced at 15 RMB per cup; Caramel Latte and Okinawa Brown Sugar Latte are both 17 RMB, and Vanilla Latte is also set at 17 RMB. For those who prefer a stronger espresso flavor, the Flat White (also known as Aussie Latte) is 17 RMB, the standard Americano is 13 RMB, and the strong Americano is 16 RMB.
For more premium options, the Little Black Cup series uses single-origin specialty coffee beans (SOE), where the Yirgacheffe Dirty sells for 19 RMB, Yirgacheffe Flat White for 21 RMB, and Yirgacheffe Americano and Yirgacheffe Latte are 17 RMB and 19 RMB respectively. In the Fresh Cheese Latte series, the Fresh Cheese Latte is 18 RMB, and the Red Bean Love Latte is 21 RMB.
Luckin’s Coconut Family series can be considered the brand’s star products. The Coconut Latte is 18 RMB per cup, Coconut Cloud Latte is 19 RMB, Coconut Velvet Latte is also 19 RMB, Coconut Mocha is 21 RMB, Coconut Matcha is 19 RMB, and the newly launched Meteorite Coconut Latte is 20 RMB. In the Velvet Latte series, aside from the base Velvet Latte at 18 RMB, the Coconut Velvet Latte is 19 RMB, and both the Okinawa Brown Sugar and Vanilla flavored Velvet Lattes are also 19 RMB.
The Thick Milk Latte series emphasizes a rich milk flavor, with the Thick Milk Latte priced at 16 RMB, Sea Salt Cheese Thick Milk Latte and Meteorite Thick Milk Latte at 19 RMB each. As for the blended drink series, the Rinbo, the Matcha Mango Rinbo is 22 RMB, while the Cappuccino Rinbo, Matcha Rinbo, and Chocolate Rinbo are all 19 RMB.
Interestingly, some media reports indicate that certain Luckin drink prices have quietly increased by one RMB, and there has even emerged the peculiar phenomenon where in-store pickup prices are higher than delivery orders. It is understood that this is because delivery orders incur a service fee, and the platform appropriately reduces the beverage price to attract customers, making delivery appear cheaper.
Further investigation revealed that prices also vary between stores in different regions. For example, at Luckin stores in Beijing’s Haidian District — Guangyao Oriental Center Store and Shiji Jingmao Building Store — the same Matcha Rinbo is priced at 18 RMB at one location, but 20 RMB at the other. A similar situation applies to the Vanilla Latte, indicating that item prices can differ between stores.
Regarding this phenomenon, a store employee revealed that Luckin internally classifies stores into first-tier and second-tier. First-tier stores usually enjoy better locations or scale advantages, hence their prices may be slightly lower, whereas second-tier stores might have prices 1 to 2 RMB higher due to cost or positioning factors. The employee further explained that some second-tier stores may act as pilots for price adjustments first. If customer acceptance is high, other stores may gradually adjust to the same level in the future.
It’s worth mentioning that Luckin initially attracted a large user base with substantial discount coupons, and despite having faced financial turbulence, it continues to retain customers through various promotional activities. Though discounts have been scaled back, 4.8-fold coupons are still offered, which remain attractive to consumers. Despite the challenges, Luckin’s product innovation and market strategy continue to develop steadily, gradually returning to a growth trajectory.
In summary, whether you’re a regular Luckin customer or just getting started, understanding the price differences between stores and the characteristics of each beverage can help you make smarter purchasing decisions. Whether it’s a classic latte or a Little Black Cup SOE, Luckin’s diverse offerings can meet coffee needs at different levels, giving you more direction with every order.
The above content is compiled by CoffeeHunters, a coffee news website.
