Introduction:As a high-end pre-ground coffee brand originating from Italy, illy has been renowned for its premium Arabica beans and precise roasting techniques since its founding in 1933. This article delves into its market positioning and provides detailed brewing parameters for various devices such as pour over, French press, and drip coffee makers, along with professional storage recommendations to help coffee enthusiasts fully unlock the unique flavors of illy coffee.
illy (Chinese translation: 意利) was established in 1933 and is a long-standing coffee brand from Italy, as well as one of the world’s pioneers in introducing pre-ground coffee. With its rich, full-bodied taste and consistent quality, the brand enjoys high international recognition, even surpassing some mass-market brands, and is considered a premium choice by many coffee lovers.
What tier does illy coffee belong to? In 1935, founder Francesco Illy developed the world’s first fully automatic espresso machine. This innovation not only improved coffee extraction efficiency but also solidified the brand’s status in the professional field. In terms of product positioning, illy focuses on high-quality pre-ground coffee powder made from 100% Arabica beans. Compared to instant coffee, it better preserves the original aroma and layered flavors of coffee, making it an ideal choice for mid-to-high-end consumers.
Many consumers wonder: can illy coffee powder be used for pour over? In fact, illy was initially designed for fully automatic espresso machines, with its grind adjusted to accommodate high-pressure extraction. Early versions were mostly very fine grinds, but later, to suit more brewing methods, medium-fine grind versions were also introduced. Although the brand recommends using its dedicated espresso powder (packaged as “Espresso”) with espresso machines, the medium-fine grind illy coffee powder can now be used with pour over, French press, and drip coffee makers, among other devices.
How to brew illy coffee using pour over? It is recommended to prepare a filter cone, filter paper, and a pour over kettle. Use 10–15 grams of medium-fine grind coffee powder, pour in 88°C hot water, and slowly add water in a circular motion from the center outward, with a total water volume of about 150–225 grams. Pay attention to controlling the water flow speed to avoid excessive agitation of the coffee grounds. Once the water has completely dripped through, you can enjoy the brew. This method highlights the fruit acidity and aroma of the coffee, making it suitable for those who prefer a refreshing taste.
When using a drip coffee maker, simply follow the machine’s instructions for the recommended amount of coffee powder and operating procedure. Place the appropriate amount of coffee powder in the filter basket and start the machine to automatically complete the extraction. Brewing with a French press is even simpler: pull out the plunger, add 15 grams of coffee powder, pour in 88°C hot water, let it steep for 3 minutes, then press down the plunger to enjoy a rich and smooth cup of coffee.
If you wish to use an espresso machine, be sure to choose the dedicated coffee powder with packaging marked “Espresso,” as its very fine grind ensures optimal flavor release under high pressure. Regular illy coffee powder, with its coarser grind, may result in under-extraction or an unsatisfactory taste.
Regarding the storage of illy coffee powder, the brand typically uses sealed metal cans. After opening, simply tighten the lid and store in a cool, dry place—there is no need for refrigeration. Avoid direct sunlight and humid environments to help maintain the coffee’s freshness and aroma.
The above content is compiled by CoffeeHunters, a coffee news website.
