Introduction:During Jay Chou’s 2024 Nanjing concert, the "Love in the BC Era Love in Coffee" themed café, which opened simultaneously at Golden Eagle in Xinjiekou, quickly became a new hotspot for fans. This cross-industry space that blends music and coffee not only offers plantation-grade coffee beans and Michelin-level desserts, but also features signature drinks inspired by classic song lyrics. This article takes you deep into the highlights of the space design, the flavor details of the signature drinks, the actual consumer experience, as well as exclusive customized services for fans — allowing you to immerse yourself in the unique charm of the Jay Chou universe even if you couldn’t snag a concert ticket.
Jay Chou’s 2024 Carnival Concert in Nanjing was held from September 26th to 29th at the Nanjing Olympic Sports Center Stadium over four consecutive days, expected to attract over 120,000 fans. Riding this wave of musical enthusiasm, a themed café inspired by Jay Chou’s classic song "Love in the BC Era", named "Love in the BC Era Love in Coffee", grandly opened at the same time in Nanjing’s Golden Eagle in Xinjiekou, creating a new fan economy space offering both visual, auditory, and taste experiences.
This café was organized by Superstar Legends, an operator closely related to Jay Chou. Its first store in Beijing’s Sanlitun had already successfully attracted a large number of fans. The Nanjing new store not only continues the music theme but also incorporates thoughtful ideas in spatial design and product development, skillfully transforming idol elements into details customers can personally experience.
Upon entering the store, the first thing that catches your eye is the décor style that blends greenery with natural stone, paired with mirror light effects to create a dreamy atmosphere — as if transporting the ancient Mesopotamian plains described in the lyrics of "Love in the BC Era" into a modern mall. According to customer feedback on-site, this kind of design successfully creates a poetic and unique backdrop for photos, making it particularly suitable for capturing memories.
In terms of product offerings, the café focuses on high-quality plantation-grade coffee beans paired with Michelin three-star level refined desserts. In addition to classic coffee options, it also provides a variety of fruit teas, nuts, chocolates, and other pairings to meet different customers’ taste preferences. Notably, all drink and dessert names are closely tied to Jay Chou’s classic songs, allowing fans to reminisce about the idol’s music while enjoying their treats.
The signature drink "Love in the BC Era" uses rich cream as its base, paired with a whole chocolate ice cream and carefully crafted coffee liquid. According to those who have tasted it, when left unstirred, it presents an elegant hint of bitterness, fully showcasing the layered flavors of coffee and chocolate; once thoroughly mixed, it releases a strong chocolate aroma, accompanied by a well-balanced hint of bitterness and ultimately transforms into a memorable sweetness. The overall profile is similar to high-quality chocolate milk, yet with more distinctive character.
In terms of pricing, this themed café is quite affordable. The "Love in the BC Era" single cup is priced at 39 RMB, while others such as "Vienna Dream" (26 RMB), "Misty Apricot Coffee" (26 RMB), "Mojito" (29.5 RMB), "Ceylon Tea Chocolate" (36 RMB), and "Peach Aroma" (26 RMB) are all within reasonable ranges, ensuring fans can enjoy high-quality beverages without worrying about excessive spending pressure.
To deepen fan interaction, the shop offers a service to customize personalized message cups via a mini-program of the same name. Each order becomes a vessel for recording beautiful moments, and selected messages can even be displayed on the in-store "Melody Message Board", allowing customers to see what others have shared, thus creating a more engaging consumption experience.
It’s worth noting that although many customers were unable to purchase tickets for Jay Chou’s Nanjing concert, they found spending time at this themed café equally enjoyable. Amid the MV-like ambiance created by the classic Jay Chou songs playing in-store, savoring the signature drinks named after lyrics paired with exquisite desserts has become another unique way to feel the charm of the idol.
The success of this themed café is no accident — its behind-the-scenes operating team shares a deep connection with Jay Chou. Superstar Legends, the main operator, includes shareholders such as Jay Chou’s mother Ye Huimei, manager Jonathan Yang, board director Chen Zhong, and long-time partner Ma Xinting, along with Jay Chou himself as the brand’s primary IP, ensuring the overall experience faithfully captures the essence of the Jay Chou universe.
For coffee lovers unable to attend in person, if you want to try replicating similar flavors at home, it is recommended to explore high-quality plantation-grade coffee bean options offered by professional coffee roasters. These premium beans can lay a solid flavor foundation for homemade drinks, allowing you to create a drinking experience at home that closely resembles that of the themed café.
The above content is compiled by CoffeeHunters, a coffee news website.
