Introduction:Bacha Coffee, a luxury coffee brand from Singapore dubbed “the Hermès of coffee” and originating from Morocco, plans to accelerate its international expansion over the next three years, with its first stops targeting the Beijing and Shanghai markets. This brand, which uses 100% Arabica beans and offers over 200 coffee options, sells individual coffee bean products priced at over 6,000 RMB. This article will delve into its century-old brand heritage, distinctive product lines, and mainland China expansion strategy, helping coffee enthusiasts get an early glimpse of this premium new option.
The high-end Singaporean coffee brand Bacha Coffee has recently revealed new developments: it plans to focus on international market expansion over the next three years, with the Chinese market being a key part of the strategy. The brand intends to open physical stores in Beijing and Shanghai. With a history spanning a century, the brand is already known in the industry as the “Hermès of coffee” for its 100% Arabica coffee beans and more than 200 diverse offerings. The price of a single type of coffee bean can even be triple that of Starbucks, with the most expensive Brazilian Paraiso Gold coffee beans selling for over 6,000 RMB per 100 grams.
According to brand executives, Bacha Coffee will establish a store in Beijing that integrates retail and delivery services, while in Shanghai, it plans to create a composite café and retail space with dine-in functionality. Although the specific opening dates have not yet been announced, Taha Bouqdib, CEO and President of the V3 Gourmet Group, stated unequivocally: “Next year, we will definitely open stores in these cities.”
The history of Bacha Coffee can be traced back to Morocco — its inspiration comes from the Dar El Bacha Palace built in Marrakech in 1910. This building, once the residence of the local governor, was destroyed along with the café inside during World War II, and it was not reopened until 2017 as a museum. In the same year, Taha Bouqdib (also a co-founder of TWG), a Moroccan-French national invited by King Mohammed VI of Morocco, opened a café under the same name, Bacha, within the museum. Later, the brand was acquired by Singapore’s V3 Group, repositioned as a “Singaporean coffee brand from Marrakech,” and opened its first standalone store in Singapore in 2019, gradually expanding to several popular locations including Changi Airport.
For many Chinese consumers, Bacha Coffee may not be as well-known as international chain brands, but on social media, it has long been one of the representatives of “must-buy souvenirs from Singapore,” even earning the title of “the Hermès of coffee.” The brand emphasizes that all its products use 100% Arabica coffee beans, carefully selected from 55 global producing regions, offering consumers as many as 200 different flavor options. These range from classic espresso styles to rare single-origin profiles, meeting a wide variety of preferences.
Of course, its premium positioning is also reflected in the pricing — its products are generally priced higher than the market average. For example, in Singapore stores, a box of pour over coffee filters can cost up to 150 RMB; among its most popular specialty coffee beans, the Brazilian Paraiso Gold is priced at 1,100 Singapore dollars per 100 grams (equivalent to 6,000 RMB or more), making it the brand’s “top-tier” offering. Beyond the products themselves, Bacha Coffee also places great emphasis on the consumer experience: from exquisitely designed packaging to professional barista explanations, and even the store decor — dominated by orange and yellow hues, blending classical and modern elements with a Moroccan style — all create a luxurious yet comfortable environment for enjoying coffee.
Currently, Bacha Coffee has not yet opened any offline physical stores in mainland China, but it has established official accounts on social platforms such as Xiaohongshu and Weibo, and has launched a flagship store on Tmall to allow consumers to easily shop for their favorite products online. As the brand executives have said: “We’ve found that Chinese consumers have a huge demand for high-quality coffee gifts, and we will definitely open physical stores next year!” For users seeking a unique coffee experience, the arrival of this premium brand is definitely something to look forward to.
The above content is compiled by CoffeeHunters, a coffee news website.
