Introduction:With the rise of the specialty coffee trend, more and more brands have entered the self-roasting field. From Europe to Asia, a wide variety of roasting brands have launched coffee beans with unique flavor profiles. This article selects 13 highly representative self-roasting brands from around the world, providing an in-depth analysis of their origin backgrounds, roasting philosophies, bean variety selections, and flavor profiles. It will help you understand the uniqueness of each bean, whether you're a pour over beginner or an extraction expert—you’re sure to find a specialty coffee bean worth trying.

The global coffee market is flourishing, and whether it's chain brands or independent cafés, self-roasting has become a key strategy for improving quality and flavor consistency. Below are thirteen well-known self-roasting coffee brands from around the world. They not only excel in roasting techniques but also demonstrate unique insights in bean sourcing, flavor presentation, and market positioning.

A well-known coffee brand (China/Guangzhou, established in 2013)

As a locally rooted coffee brand in Guangzhou that has been in business for many years, this brand has focused on self-roasting since 2013, offering over 50 different coffee beans from various producing regions and processing methods. The flavors range from floral and fruity to caramel and rich, bold profiles. Customers can purchase through their official flagship stores on Tmall and Taobao, with each bean maintained in freshly roasted condition. The store insists on selling only coffee and simple biscuits, allowing customers to focus on savoring the essence of the beans. Whether you prefer the bright fruitiness of light roasts or the intense caramel notes of dark roasts, the brand’s diverse selection can meet various brewing needs. It also frequently shares brewing parameters and bean knowledge on its fan page.

The Barn (Berlin, Germany, established in 2010)

The Barn in Berlin, Germany, was founded by Ralf Ruller and operates four cafés and a roastery. It adheres to the philosophy of full-quality control “from farm to cup.” The brand insists on sourcing only high-quality green beans from award-winning farms that practice sustainable cultivation, with a particular preference for partnering with farmers selected from the COE (Cup of Excellence) competition. The Barn places special emphasis on the “slow roasting” process, using light to medium roasting techniques to fully showcase the inherent flavor characteristics of each producing region. It is one of Europe’s most representative specialty roasting brands.

Coffee Supreme (Wellington, New Zealand, established in 1993)

As a pioneer of specialty coffee in New Zealand, Coffee Supreme has been involved in roasting since the 1990s. It has not only received international acclaim for coffee quality, but its packaging and store designs have also won multiple awards. The brand consistently supplies coffee beans from premium producing regions and micro-regions around the world and actively promotes sustainability—for example, by introducing high-yield and energy-efficient F1 hybrid varieties. For consumers who seek design aesthetics alongside deep flavor, Coffee Supreme is an unmissable choice.

Switch Coffee (Tokyo, Japan, established in 2013)

Run by Masahiro Onishi, Switch Coffee may operate with just one Probat roaster and a single physical store, yet it demonstrates extraordinary technical and quality control capabilities. Onishi is trained under renowned roasting and sourcing experts from Australia’s Market Lane Coffee and Japan’s Honey Coffee, and has even earned personal certification from Michelin-level chef René Redzepi. His roasting style is precise and delicate—delivering exceptional flavor layers even in small-batch production—making it a representative of high-end small-scale roasteries in Japan.

180 Coffee (Seoul, South Korea, established in 2013)

As the South Korean coffee market has rapidly shifted toward specialty in recent years, 180 Coffee has stood out with its outstanding roasting techniques, being the only domestic brand to win two major Korean coffee roasting competition titles. Its beans offer stable and internationally competitive flavor profiles. Even in a country where specialty coffee started relatively late, 180 Coffee can hold its own alongside top global roasters. It is a brand not to be missed when exploring Asian specialty coffee.

Right Side Coffee (Castelldefels, Spain, established in 2012)

Founded by Joaquin Parra, the Spanish champion of coffee roasting competitions, Right Side Coffee centers on creativity and passion. The brand places particular emphasis on sourcing transparency, with each bag of coffee beans accompanied by detailed farm information and regional stories, allowing consumers to understand the history and environment behind the beans. Though it has no physical storefront, it maintains an extensive sales network across Spain, making it ideal for coffee lovers who value traceability.

Gardelli Specialty Coffees (Forlì, Italy, established in 2010)

Italian roaster Rubens Gardelli is a frequent winner in global competitions, having claimed the Italian Roasting Championship title four years in a row, as well as earning numerous awards in world-class brewing competitions. His brand adheres to light roasting to respect the beans’ innate characteristics, and is particularly known for supplying the globally exclusive Ethiopian Geisha Village beans. It is one of the few roasters in Europe able to source this rare bean variety.

Solberg & Hansen (Oslo, Norway, established in 1879)

As Norway’s oldest coffee roasting brand, Solberg & Hansen boasts a history of over 130 years and continues to uphold high quality and precise roasting. Led by Simo Christidi, who ranked in the top five at the 2012 World Roasting Championship, its concept store in Oslo’s Mathallen food hall focuses on presenting the true flavors of coffee without milk or sweeteners, representing Nordic coffee culture.

Drop Coffee (Stockholm, Sweden, established in 2009)

Founded by Joanna Alm and Stephen Leighton, Drop Coffee evolved from a small café into a key player in Europe’s third-wave coffee movement. Its roaster, Alm, has been selected multiple times as Sweden’s best roaster, and the team performs strongly in international competitions. The brand’s style is approachable and full of personality, with a website design as warm as a family photo album—making it an ideal choice for those seeking refined flavors and human touch.

Square Mile Coffee Roasters (London, UK, established in 2008)

Co-founded by specialty coffee experts Anette Moldvaer and James Hoffmann, Square Mile is dedicated to making London the coffee capital. The brand strictly follows sustainable sourcing principles, excels in discovering specialty beans from non-traditional origins such as China and Myanmar, and frequently introduces limited-edition flavors. It is the all-star representative of the UK coffee scene and an excellent choice for exploring beans from emerging origins.

The above content is compiled by CoffeeHunters, a coffee news website.