Introduction:The national brand Six God toilet water has once again crossed over into the beverage world, collaborating with Leyue Tea to launch a limited-edition "Mint & Rose Honeydew Coconut" milk tea. This drink, which looks strikingly similar to the classic toilet water packaging, actually combines flavors of mint, honeydew, and coconut milk. Netizens have praised it as “refreshing and not overpowering.” This article details the flavor characteristics, store pricing, restocking information, and revisits past surprising Six God collaborations, showing how the brand uses creativity to spark market conversations.
The Chinese heritage brand Six God toilet water has once again demonstrated its impressive cross-industry capabilities, this time teaming up with popular tea brand Leyue Tea to release a limited-edition co-branded drink, the "Mint & Rose Honeydew Coconut." The milk tea, whose packaging closely resembles the classic green toilet water bottle, has sparked heated discussions on social media, with many netizens exclaiming, “Is this really toilet water you can drink?”
According to the brand’s official description, the "Mint & Rose Honeydew Coconut" is based on a refreshing mint flavor, paired with sweet honeydew flesh and rich freshly squeezed coconut milk, creating a layered taste experience. Notably, the drink uses a bottle design that is almost identical to the classic Six God toilet water bottle, with only the cap color changed from green to silver, making the collaborative branding instantly recognizable.
Regarding the flavor, most consumers reported that the actual drinking experience was quite different from their expectations. Although the appearance gives off a “dark-themed” collab vibe, the taste does not deliver the rumored “toilet water blast.” Instead, it offers a balanced cool mint sensation, accompanied by the sweetness of honeydew and the creamy texture of coconut milk. One netizen described it as: “It tastes like a refreshing summer specialty drink—there’s no association with insect repellent at all.”
According to information from Leyue Tea’s official channels, this limited-edition drink went on sale on the evening of September 23, and some popular stores quickly sold out. The brand announced that starting September 25, it would begin limited restocking nationwide on a first-come, first-served basis, advising customers interested in trying it to check stock levels at stores in advance.
In addition to purchasing through Leyue Tea stores, Six God has also set up an offline themed pop-up shop at Shanghai’s Jing’an Joy City, offering a physical experience of the same co-branded product. This dual-channel sales strategy maintains the buzz around the collaboration while catering to the purchasing preferences of different consumer groups.
Looking back at Six God’s history of cross-industry projects, this milk tea collaboration is just the tip of the iceberg for the brand’s creative marketing. In May 2023, Six God collaborated with KFC to launch a “Coffee-Scented Toilet Water” and a “Lime Sparkling Water Iced Coffee.” At the time, the two brands approached the concept from the angles of “toilet water-flavored coffee” and “coffee-flavored toilet water,” generating significant market attention. Even earlier, Six God teamed up with cocktail brand RIO to create a toilet water cocktail kit, featuring a combination package of external-use toilet water and internal-use cocktail, which set a sales record by selling out instantly upon launch.
These seemingly whimsical collaborations reflect Six God’s deep understanding of the younger consumer market. By combining traditional daily necessities with fashionable beverages and foods, the brand not only creates buzz but also successfully captures the attention of Gen Z users. Industry analysts point out that the key to Six God’s successful cross-industry strategy lies in the “balance between familiarity and surprise”—retaining recognizable brand elements while giving products entirely new usage scenarios and sensory experiences.
For consumers, these co-branded products not only satisfy the desire for novelty but also become popular content for social media sharing. Experts suggest paying attention to the official flavor descriptions before trying them, and deciding whether to purchase based on personal tolerance for mint and coconut aromas. If concerned about the appearance drawing unwanted attention, one might also choose to enjoy the drink in a home dining setting to fully experience its actual flavor profile.
The above content is compiled by CoffeeHunters, a coffee news website.
